How Can My Business Recover After the Coronavirus?
Combat the Coronavirus with Digital Marketing
By now you are hopefully taking safety precautions to protect yourself from the coronavirus outbreak. The CDC recommends washing your hands frequently and wearing a face mask in public. Marketing teams must think outside of the box to sustain their clients’ current customers and growth.
Businesses are turning to digital marketing to help, which can include tactics such as social media, SEO, paid media, email marketing, and more. These digital marketing strategies allow you to engage with customers and with consistent and timely communication.
Here are 10 marketing efforts you can use to stay in touch with customers and sustain or even increase your business growth during the pandemic.
Top 10 Marketing Efforts to Combat Coronavirus Impact
1. Digital Events or Webinars
Digital conferences are becoming commonplace, and interactive content allows you to maintain your marketing without the risk of traveling or social contact.
2. Social Media Engagement
An effective social media strategy can ensure consistent communication and engagement with your audience. Many online users are looking to social media for information and hope during the pandemic.
Improve your web traffic by taking an audit of your current organic search rankings and optimizing your website. This could be your opportunity to gain market share while your competitors are pulling back on SEO efforts.
4. Content Audit
Start an inventory of your content assets. Include resources such as your website, emails, blog posts, videos, infographics, articles, etc. Update and optimize as needed.
5. Newsletter or Blog
Update your newsletter or website blog with fresh content, optimizing for keywords.
Target long-tail keywords and appear in relevant YouTube searches with your videos. Videos can be repurposed for blog posts, e-blasts, Linkedin, Instagram, Facebook, and more. If you’re working with a website company, they can help you produce or update your videos, and optimize them for Google.
7. Online Review Strategy
It’s important to take the time to reply to company reviews on Yelp, Google My Business, and the like. Create a reviews policy and train your internal team on template responses that follow your brand messaging.
8. Update Google My Business Profile
Maybe your business is operating differently due to the coronavirus. You’ll want to update your business hours and description, as well as your contact information.
9. Website Updates
Whether you’re in need of a website refresh or a complete redesign, this is a great time to do an audit of where your website stands. Work with an experienced website design company to start an audit and implement the necessary updates.
10. Outreach Strategy
Keep your communication with customers consistent. For example, if you send out a monthly newsletter, continue to do that. Get creative and think of ways you can help those who may be in need.
Hire the Best SEO Company to Help Your Business Survive
Marketing never stops. You still have to get your message out, regardless of what’s going on in the world. Not only does digital marketing eliminate the need for face-to-face interaction that we’re all trying to avoid, but it is measurable. This means you’ll get a good idea of your return on investment, and if something’s not working, you can change it.
At ADVAN, our team understands the importance of digital marketing for business success. When you partner with our team of marketing experts, we’ll employ strategies to help your business survive and even grow during this time.
To learn more about how we can help you grow your business with digital marketing efforts, or to schedule a consultation to discuss your needs, contact ADVAN website design company at 330.688.1324. Or submit your questions via our contact form and we’ll respond as soon as possible.