The Coronavirus Pandemic is Here
The global health crisis of the coronavirus is here. It’s a pandemic that is having a serious effect on global supply chains and markets worldwide. Uncertainty about the virus are impacting businesses worldwide, and people are cautious and concerned. Businesses are suspending production and/or having employees work from home in order to cut down on face-to-face interaction.
At ADVAN, a local web design, SEO, and marketing company, we work with small to mid-sized businesses, and we’re starting to see how COVID-19 is impacting companies and their marketing. Even if the number of cases drops as quickly as in China, businesses will still need to make up for losses.
What Does This Mean for My Business?
Do you have a plan in place to replace customers you may lose during this slow-down? It will be important to maintain your current customers, as well as your growth rates.
Consider also that your competitors may go out of business, which means it may be easier to see faster results. Your goal will be to maintain your online presence when your competitors cut back on or completely eliminate their marketing efforts.
Having a sales and marketing plan in place can help you maintain the consistency of your efforts and provide current and potential customers with what they need.
Sales & Marketing: Your Lifeblood
Marketing is a key element to your business success in good times and absolutely crucial in bad times. Understanding the importance of digital engagement will be the difference-maker in maintaining growth within your business during (and after) these uncertain times. In addition, start thinking about how to leverage your sales and marketing to address any issues caused by the coronavirus (i.e., landing pages for employees, informational pages, etc.).
How the Best SEO Company Can Help Your Business Survive
Ensuring you have a sales and marketing plan in place and maintaining your online presence can help your business endure these times of uncertainty.
At ADVAN, we understand the importance of sales and marketing. In fact, we currently work with clients who came through the 2008 recession unscathed. Many of them found it to be a beneficial experience for their businesses in the end; leaning out their teams and coming out on top.
ADVAN can help your business survive by focusing on your profitability and sales during this time. We can help you achieve the best ROI for your investment.
Can a local marketing company help your business survive and rebound faster and more profitable than you were before? Yes, we can.
To learn more about how we can help you develop a sales and marketing plan, or to schedule a consultation about your needs, contact ADVAN at 330.688.1324. Or submit your questions via our contact form and we’ll respond as soon as possible.