Coronavirus: Your Response Plan
Above all, businesses in the travel, retail and restaurant industries have been disrupted by the coronavirus global pandemic. It’s crucial to make sure your marketing team is ready to take the lead in developing your organization’s response to this global health emergency.
Adapt to evolving conditions by designing a flexible response plan and consistently monitoring the situation. Here are some tips when formulating a response plan:
- Create a leadership team
- Prioritize tasks
- Have a protocol in place
- Develop a communication strategy for your audience
- Track your audience’s response
Communicate with Customers
Make sure you consistently communicate with your audience. If you usually post on social media 2-3 times a week, continue to do that. Update customers on your business operations, including temporary closings, weekly hours, etc. Communicate clearly across marketing channels to show your audience what you’re doing to respond. Most importantly, employ digital marketing strategies to sustain current customers and attract potential prospects.
Rise to the Occasion with ADVAN Digital
Respond to the current crisis with transparency and empathy to help your audience build confidence in you. Companies that are late to respond or who do not respond at all may create uncertainty or confusion among their customers. Above all, make sure your marketing team or marketing firm is prepared to respond with a comprehensive digital marketing plan.
Marketing is key to your business success during good times and absolutely crucial during bad times. At ADVAN, we understand the importance of digital marketing. Our team of top marketing experts will employ strategies and tactics to help your business respond to the crisis in order to sustain current customers and even grow your business during this time.
Learn more about how we can help you develop a digital marketing plan by contacting ADVAN at 330.688.1324. Or, you may submit your questions via our contact form and we’ll respond as soon as possible.