What is SEO?
Search engine optimization (SEO) is the process of optimizing your website to gain organic traffic from search engines, such as Google or Bing. SEO is an efficient and cost-effective way to increase website traffic and visibility.
Types of SEO
When optimizing your website, keep the content user-friendly while optimizing for search engines. SEO can be complicated, so we’ve broken it down into some smaller processes.
The different types of SEO are:
- Technical SEO
- On-page SEO
- Content SEO
- Off-page SEO
- Ecommerce SEO
These aren’t the only types of SEO, but they’re the five we’ll focus on today.
Technical SEO involves strategies that improve your website’s backend structure and foundation. It can improve your website’s readability, which makes it easier for search engines to crawl and understand it. However, make sure you keep your website visitors in mind, making sure content is tailored to them as well.
Technical SEO can include:
- Optimizing robots.txt
- Adding and verifying your site with Google Search Console
- Finding and fixing crawl errors
- Optimizing site and URL structure
- SEO-friendly website design
- Optimizing website speed
- …and more
At ADVAN, our digital marketing experts offer technical SEO audits, which means you’ll get a report on the status of each of these technical elements. We then resolve any issues to improve your website’s SEO.
Making the content on your website friendlier to search engines and visitors is a part of on-page SEO. The items below help search engines understand your content and see your website as the ultimate resource for users.
On-page SEO includes:
- Optimizing page titles
- Optimizing headings
- ALT text for images
- Page formatting
- Keyword research and optimization
The ADVAN team specializes in all aspects of on-page SEO. Our digital marketers and content writers will work with your team to develop content that appeals to the search engines and your audience.
As you may have guessed, content SEO is all about the quality of your on-page content. Content SEO is a subset of on-page SEO.
Make sure your website has content that both educates users and that search engines can understand. Begin the content creation process with keyword research and learn which keywords are important. Be sure you have enough content to satisfy both users and search engines.
Better yet, work with an established marketing company that understands these types of SEO. ADVAN’s content writers create engaging website content, always with SEO in mind, weaving in keywords and phrases for optimal search engine rankings.
Off-page SEO helps strengthen the relationship your website has with other websites. In other words, you can build your website’s reputation and authority with off-site SEO strategies.
Methods like backlinking can show search engines that your website is a reputable, trusted source. Do you need help with high-quality backlinks? ADVAN’s digital marketing team can help. Our team has experience in off-page SEO methods to help you gain trust and credibility through a mix of link building and guest posting tactics.
Ecommerce website optimization can be more complicated than optimizing a website or blog. Similar to the types of SEO listed above, Ecommerce SEO involves keyword research, website architecture, on-page SEO, content creation, technical SEO, and link building.
Ecommerce SEO includes:
- Optimization of category pages
- Product page optimization
- Optimization of visual elements (images, videos)
Ecommerce SEO is important because it allows you to be seen and heard in your industry. Additionally, it’s important to have a strong digital presence. Our Ecommerce marketing experts know the right strategies to drive traffic to your online store.
ADVAN Digital Marketing Services
Above all, it’s best to create a well-rounded digital marketing plan that includes various types of SEO for optimal results. Utilizing various types of SEO in combination with each other means you’re giving your website the best chance at showing up in search engine results.
While SEO can be more complex than you may have expected, the ADVAN digital marketing team is here to help. We make digital marketing easier and more affordable. Learn more or contact us for your free consultation today.