Technical category: marketing firm

Stay up-to-date on all marketing trends, from business card design to accelerated mobile pages, by reading the ADVAN marketing firm blog posts.

Small Business Marketing 101

Research, social media, print ads, blogs — these are all examples of marketing. With all of these options, it’s hard to know where to start. Not to mention that as a small business owner, you’re probably already juggling a lot of different tasks. So you’re ready to start marketing your small business, but you may … Continue reading “Small Business Marketing 101”

The Importance of Graphic Design for Your Business

Whether you’re interested in business card design, logo creation, or website design, graphic design is of utmost importance when you’re looking to visually communicate your product or service’s features, benefits and USP (unique selling proposition). In order to create a cohesive brand and increase customer recognition, you’ll want to carry the same look and feel … Continue reading “The Importance of Graphic Design for Your Business”

7 Tips for Increasing Employee Productivity

What is Employee Productivity? Employee productivity can be the determining factor of a successful company. It is a measure of each individual employee’s output. If by increasing employee productivity, your business can benefit from: Increased Profitability Lower Operational Costs Increased Engagement Reduced Employee Burnout Improved Morale Optimized Resources Improved Customer Service Improve Productivity at Work … Continue reading “7 Tips for Increasing Employee Productivity”

2020 Social Media Trends

Social Media Trends It’s true that most people spend a good amount of time on social media these days. In fact, 90% of millennials use at least one social media platform regularly. That’s why marketers believe social media should be part of everyone’s marketing strategy. But keep in mind that it can be difficult to … Continue reading “2020 Social Media Trends”

What is Native Advertising?

You may come across posts that say “Promoted Stories” or “Recommended for You” while browsing social media platforms. This is native advertising, which blends into the content on the platform in which it is placed and delivers messaging in a more organic way. These ads look like they actually belong in the interface and therefore … Continue reading “What is Native Advertising?”

What Does a Marketing Firm Do?

At a basic level, a marketing firm provides marketing services to other businesses. Additional generic terms include marketing service, marketing agency, etc. But what does a marketing firm actually do? From SEO services to social media management, each company offers its own unqiue services. However, the goal is the same: to drive traffic and increase … Continue reading “What Does a Marketing Firm Do?”