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  • mistakes business owners make when using seo

Mistakes Small Business Owners Make When Using SEO

2023-01-20T09:41:51-04:00January 24, 2023|

Some Mistakes Small Business Owners Make When Using SEO Search Engine Optimization is a powerful tool that can really make a difference for your business. It is, however, a complicated and protracted process that requires expertise, care, and attention. If you choose to [...]

  • cumulative effects theory

What Can Marketers Learn from Cumulative Effect Theory?

2023-01-13T10:05:23-04:00January 17, 2023|

Cumulative Effects Theory It turns out that there is real power in positivity, especially when it comes to marketing your product or service. Cumulative Effect Theory is a new way of thinking about the effects of media on society. The theory posits that [...]

  • action words for sales

Using Action Words For Sales | Improve Sales Conversions

2022-12-07T11:37:19-04:00December 2, 2022|

Action Words For Sales Action verbs are the difference between flat copy and engaging, take-action language. When you use these types of verbs, you immediately elevate your writing to clear, direct instructions that readers are more inclined to follow. If you’re not familiar with [...]

  • types of video: interview video

6 Types of Video Marketing (and When To Use Them)

2022-11-09T13:37:57-04:00November 11, 2022|

Types of Video Marketing If a picture can speak a thousand words, what can video do for your brand? It’s no secret that video is an incredibly effective tool for marketing. With video responsible for generating leads for 84 percent of businesses last year, [...]

  • branding questions

5 Out-of-the-Box Branding Questions to Ask Yourself

2022-11-09T12:33:20-04:00November 9, 2022|

Branding Questions It can be a challenge to define your brand. Your company might be fully fledged and clear in your mind and the minds of your team members, but how do you communicate that with the outside world? How do you establish [...]

  • b2b marketing campaigns marketo

Selling Boring Products: 5 Niche Brands with Amazing B2B Marketing Campaigns

2022-11-01T13:19:09-04:00October 28, 2022|

B2B Marketing Campaigns Industrial fans. Cloud storage. Cybersecurity. These are not the types of purchases that traditionally get a buyer’s heart beating faster, and they don’t typically involve blue-sky creative marketing concepts. Marketing businesses of this type—what some might consider “boring” when compared to [...]

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