The ADVAN digital marketing team shares how to develop your SEO strategy to achieve your business growth goals.
6 Ways to Build Brand Authority with Content Marketing In the vastness of today’s worldwide web, it can feel overwhelming trying to establish your brand and make sure it stands out. In our current climate, an online presence is the most important and sometimes the only way to reach your target audience. Becoming an authoritative … Continue reading “Build Brand Authority with Content Marketing”
SEO Trends 2021: Super Charge your Business in the New Year It’s a brand new year, and as always the rules for ranking on Google are changing. You might be wondering, what SEO trends should I be tracking in 2021? We’ve compiled a list of SEO trends and tips for 2021 that we expect are … Continue reading “SEO Trends to Super Charge your Business in 2021”
Not only is Facebook the largest social media platform in the world, but it also has endless potential for business marketing through tools like Facebook Shops, photos, posts, advertisements, and more. So if you’re not utilizing the potential Facebook has to offer, it’s time to start. Why Facebook? Facebook is a massive landscape with more … Continue reading “How to Use Facebook Shops to Grow Your Brand”
Why Choose WordPress Website Design? Your website is one of your most powerful marketing tools, so it’s important to use it to its full potential. If your website is developed in HTML, you may be spending thousands of dollars for maintenance and upkeep, unaware that there’s an easier solution available. So let’s talk about WordPress. … Continue reading “Why Choose WordPress CMS?”
What Are Meta Descriptions? Why Do They Matter? One of the main goals of marketing your company or brand is to increase online engagement. And one of the fastest ways you can do that is through a tool called a meta description. So what is a meta description? Put simply, a meta description is an … Continue reading “How to Write Meta Descriptions”
What Are Keywords? Do you want to learn how to use keywords for SEO? Whether an internet user has a question, is trying to make a comparison or needs to remember the name of that one song, a search engine can usually provide the ideal answers and solutions. What are keywords? Keywords are the words … Continue reading “How to Use Keywords for SEO for Optimal Business Growth”
If you’re reading this, you’re probably interested in getting your website more traffic and a higher rank in Google. Maybe you thought that you had to increase your website authority score to achieve this. While that is never a bad idea, you first need to focus on what causes this score to rise or fall, … Continue reading “How to Increase Website Authority”
In today’s society, Google is our best friend. We can find just about any information on there; from addresses, to products, to websites, even finding the best local Mexican restaurant. These searches can include typing one or two words in the search bar, known as short tail keywords. On the other hand, longer phrases, three … Continue reading “6 Reasons to Focus on Long Tail Keywords”
Whether you’re thinking about designing a new website or redesigning your existing website, it’s important to understand the relationship between website design and search engine optimization (SEO). While they are different, both website design and SEO can give your website visitors what they’re looking for and grow your business. The team at ADVAN creates beautiful … Continue reading “How Website Design and SEO Go Together”
When it comes to increasing your position on Google searches, it’s a known fact that content updates are king. The more quality content you add and how often you update existing content can make all the difference. But simply increasing the number of keywords used in each piece of content isn’t going to cut it … Continue reading “How Social Media Affects Your Google Rankings”
Optimize your Google My Business with these steps Google My Business (GMB) is a free tool that allows businesses to manage their online presence on Google. It’s beneficial to set up your GMB account so that users can find you when they are searching for your products or services. With Google’s local search results, a … Continue reading “How to Optimize Your Google My Business Listing”
A complete guide to YouTube optimization When someone mentions SEO, you probably think about Google. But did you know that you can also optimize your YouTube videos? YouTube video optimization is a powerful SEO tool since YouTube viewers watch 4 billion+ hours of video each month! Optimize your videos to boost your online presence with millions … Continue reading “How to Optimize Your YouTube Videos”
Get an SEO edge by posting your podcast transcripts Your Podcast Has Power So you’re using podcasting to connect with your target markets better than ever before. This medium is effective when it comes to keeping your audience engaged, but are you truly getting the most out of your work? Did you know that you … Continue reading “Using Podcast Transcripts to Your Advantage”
