It’s true that most people spend a good amount of time on social media these days. In fact, 90% of millennials use at least one social media platform regularly. That’s why marketers believe social media should be part of everyone’s marketing strategy. But keep in mind that it can be difficult to stand out without a clear social media strategy. Following the latest trends can fuel your strategy and give you new ideas for 2020. Here are some trends to keep you up-to-date.
The distinguishing characteristic of ephemeral content is that it is only available for a short amount of time. After a certain time frame, the content disappears. An example of this type of content is Snapchat stories. People have shorter attention spans, which is why this type of shorter, engaging content is so popular. In fact, 64% of marketers are using or plan to use Instagram Stories in their marketing strategies.
Instagram Will Remove Likes
Although we originally had the ability to “like” posts on Facebook and Instagram, that feature may be nonexistent soon. The general consensus is that “likes” determine a person’s social value, and waiting for such validation can affect mental health negatively. Instagram recently tested removing likes in a beta test and may soon apply this change to all accounts.
Niche Social Platforms
Several niche platforms outside of Facebook and Instagram have emerged and grown in popularity recently. In 2016, TikTok launched and gained popularity with a younger demographic, while B2B companies continued to use LinkedIn as their social media platform. These alternative social media platforms are increasing in popularity, and we will most likely see new ones this year.
Videos will make up 82% of internet traffic in 2020, according to socialmediaweek.org. Video content is an important part of your overall marketing strategy and vital to staying relevant in the social media space. You can capture user attention in seconds with creative and engaging storytelling. Start by using features like Stories and add videos to your social media posts to test the level of engagement.
TikTok has been leading the way when it comes to video-driven platforms. This Chinese-owned app is bucking the trend and allows influencers to deliver content. While apps like Instagram are known for a “filtered” life view, TikTok is notable for its realistic feel.
As you have surely noticed lately, social shopping is becoming huge on social media. Users now expect to have access to products and services through social media. Start by attracting users through engaging storytelling, whether that be with influencer marketing or a simple video. Expect to see more shoppable posts, stories, and links on your social media platforms this year.
ADVAN Social Media Management
Whether you’re looking for content creation, account branding, strategy development, or even just need assistance using the newest social media app, the ADVAN team can help. Our digital marketing experts are up-to-date on all of the latest social media trends and can help you develop messaging specifically for your audience. We’ll also help you generate the most engagement possible by providing recommendations on the optimal day and time to post. Learn more about how our team can help with your social media marketing strategy by contacting us today.
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