How to Choose the Best Website Development Company or Web Designer for Your Business
Are you looking for advice on how to select the best web designer for your company? A new website is a marketing investment that can drive your growth for the next 3 to 5 years. Investing in doing it right is critical to your new business development and growth.
Here are a few tips from a top marketing firm in Northeast Ohio.
Step 1: Evaluate Your Competition
Your goal is to outperform your competitors with clear marketing messages and calls-to-action so that when potential customers visit your site and your competitors’, they’ll choose you. Find out where the bar is set by doing competitive research.
The website development company you choose should have the ability to design a website and write the marketing content to set you apart from the competition and presell the visitor before they call you.
Step 2: Review Local Web Design Company Portfolios
Now that you’ve identified your needs, take a look at portfolios of local web design firms, paying attention to how they have served other companies. Do their designs look great? Do they do a good job at preselling you on the product or service they have promoted?
Not all website designers are equal. Some rely on you to provide the content and then copy/paste it into templates. The result is websites that all look and sound the same. Working with the right web development company is a key component If you want to take your business to the next level.
Step 3: Can This Website Company Get You to the Top of the Search Engines?
Now that you’ve identified several website design companies, the next question is if they can get your website to the top of the search engines and drive the traffic that you need to achieve your marketing goals. There are several scams when it comes to search engine optimization (SEO). Why do you think there are so many calls about claiming your Google locations?
Have the web design agency you are considering give you examples of Google searches and top positions of their current clients. Can they get you to the top of the list? If not, what other digital marketing strategies can they employ to make your Internet marketing successful?
The benefit of hiring a website design firm that can also do a great job with your SEO and Internet marketing is accountability. Hiring an outside SEO firm allows them to blame failure on the design and hosting. Working with a full-service digital marketing agency, there are no excuses — only success.
ADVAN is a local web design and marketing agency with over 25 years of website design and search engine optimization (SEO) experience that has supported the growth of many businesses in the Akron/Canton/Cleveland area. To learn more about how ADVAN can help you, contact Katie Lawton at (330) 688-1324.