Refresh Your B2B Content Looking for a way to refresh your brand’s B2B content? As a marketer, you may often find yourself trying to find a way to make a product or service sound exciting. This is often a challenge in the B2B sphere. When searching for content inspiration, you may find it easy to … Continue reading “Running Out of B2B Content Ideas? Start Here”
The digital world is always evolving, and it’s important to stay on top of trends if you want to remain relevant. We know that you may be wearing many hats as a marketer, and these free apps can help make your job a little easier. YouTube YouTube is the largest video-sharing platform in the world … Continue reading “Free Apps for Social Media Marketers”
What is an Email Open Rate? An email is only technically “opened” when the user clicks on a link in the email or enables images in your email to be displayed. The open rate is calculated by taking the number of users who open the email and dividing it by the number of emails sent … Continue reading “How to Improve Your Email Open Rates”
Traditional Marketing vs. Digital Marketing Technology has changed marketing for small businesses and large businesses alike. But large businesses are not the only ones who can benefit from this new technology. When getting started, a small business owner is focused on getting customers. While traditional advertising can be effective, there’s a more efficient way. Small business … Continue reading “Why Small Businesses Need to Invest in Digital Marketing”
Social Media Trends It’s true that most people spend a good amount of time on social media these days. In fact, 90% of millennials use at least one social media platform regularly. That’s why marketers believe social media should be part of everyone’s marketing strategy. But keep in mind that it can be difficult to … Continue reading “2020 Social Media Trends”
You may come across posts that say “Promoted Stories” or “Recommended for You” while browsing social media platforms. This is native advertising, which blends into the content on the platform in which it is placed and delivers messaging in a more organic way. These ads look like they actually belong in the interface and therefore … Continue reading “What is Native Advertising?”
An Accelerated Mobile Page (AMP) is designed by Twitter and Google to make mobile pages faster. Website speed is important to your visitors. In fact, around 40% of users will abandon a web page that takes more than three seconds to load, according to Neil Patel. AMPs cut download time between 15-85% in initial tests. … Continue reading “A Guide to Accelerated Mobile Pages (AMPs)”
Content marketing is used by businesses across the globe. It can increase sales, cost savings, and help you attract qualified customers. However, before we get into the benefits of content marketing, let’s start with the basics: What is content marketing? What is content marketing? Content marketing includes the creation and sharing of relevant content to … Continue reading “How to Build Your Business with Content Marketing”
At a basic level, a marketing firm provides marketing services to other businesses. Additional generic terms include marketing service, marketing agency, etc. But what does a marketing firm actually do? From SEO services to social media management, each company offers its own unqiue services. However, the goal is the same: to drive traffic and increase … Continue reading “What Does a Marketing Firm Do?”
Elevate your business and brand with ADVAN’s social media strategy services When you choose ADVAN as your social media marketing partner, you’ll gain access to a team of digital marketing experts. With 25+ years of experience in the industry, we have the capability to leverage powerful software applications, analytical data, and influencers. ADVAN’s digital marketing … Continue reading “Social Media Marketing Services”
Social Media Marketing: Times Have Changed The coronavirus has brought with it tons of change. From homeschooling kids to working from home, we’re trying to adjust to this “new normal.” During uncertain times, people look to their communities to decide how to respond. Social media marketing is an important communication piece, and people are turning to … Continue reading “Social Media Marketing During COVID-19”
Marketing trends are constantly evolving. At ADVAN, our expert digital marketers keep an eye on all of the latest trends, tools, and topics. You don’t want to fall behind your competition, so take a look at the tools and strategies you can embrace this year. Custom-Designed Websites Templated WordPress websites are easy to develop, cheap, … Continue reading “2020 B2B Marketing Trends”
What is SEO? Search engine optimization (SEO) is the process of optimizing your website to gain organic traffic from search engines, such as Google or Bing. SEO is an efficient and cost-effective way to increase website traffic and visibility. Types of SEO When optimizing your website, keep the content user-friendly while optimizing for search engines. … Continue reading “What are the Different Types of SEO?”
What is PPC Advertising? Pay-Per-Click (PPC) advertising can be beneficial to your business, whether you keep it in-house or partner with a digital marketing company. PPC is a form of Internet marketing in which advertisers pay a fee each time one of their ads is clicked. This model allows you to pay for your clicks, … Continue reading “7 Benefits of PPC Advertising”
