Almost everyone does at least some of their shopping online. Whether it’s clothes, Amazon items, online-only brands, or even food, online shopping is a booming industry that presents an important opportunity for businesses. An ecommerce website designer can help seize that opportunity.

If you are unfamiliar with the logistics and principles behind ecommerce website design, you’re not alone. Having a successful ecommerce website is about much more than just uploading products and photos to a domain. You need eye-catching design, a simple user experience, solid branding, and more.

Sound overwhelming? It doesn’t need to be. There are experts who can help. Here’s what to look for in an ecommerce website designer near me.

A productive and effective ecommerce website needs good design. When you’re connecting with an ecommerce website designer, ask to view their portfolio. See how they work with different color palettes. Examine the quality of images they use. When it comes to ecommerce website design, having high-quality images of your products is essential to convert website visitors to customers.

Put yourself in the mindset of your customers. If you are visiting a website to buy a product, do you want to click through several pages to find the right item? Do you want to be stuck wondering where the check-out button is? Probably not.

Every ecommerce website is different, which is why an ecommerce website designer should sit down with you and talk through what you want the user experience to look like. Once they understand your needs, they can use their knowledge of the ecommerce industry to create the best layout.

Also, you can never forget the importance of mobile shopping. Your website must have a seamless, quick mobile shopping experience for the customers visiting you from their smartphones.

Think like a customer, and you’ll see the results you’re looking for.

A crucial part of the user experience is the checkout process. If a customer makes it all the way through selecting what they want, adding it to their cart, and proceeding to check out, you don’t want to lose them at the last moment.

The right ecommerce web designer will create a smooth checkout process on your site. This may include offering customers the option to check out as a guest or register for your site. Or, it could mean including clear messaging about what to do if they are unsatisfied with their order. The process of entering information (like name, address, and credit card) should be extremely straightforward. This is not the place to take risks with design or try a new website element.

If you’re looking for experts who understand ecommerce web designers you can rely on, trust ADVAN Marketing & Design. For more than two decades, we have elevated our clients’ business through website design, SEO services, content creation, and more. We create websites that our clients love, and that convey their branding and mission with the digital world.

A professional ecommerce website designer will consider the needs and goals of your business. We want to take the time to understand your brand, know your products, and share with the world why you are the best choice. Call ADVAN and invest in the future of your business.

Contact us today to get started.