Background
Danroc helps manufacturers present their products with custom sample boards, display racks, printing, and mounting solutions. From its Wooster, Ohio facility, the company serves the stone, tile, flooring, hardware, and building product industries with display solutions designed to make products easier to showcase and harder to overlook.
The Opportunity
Advan developed a long-term SEO strategy to strengthen Danroc’s digital presence, improve search visibility, and connect the company with more manufacturers seeking custom display solutions.
Building The Growth Engine
Advan moved Danroc’s website to Shopify and redesigned it to create a clearer, more polished experience for potential customers. Alongside the migration, we developed an SEO strategy focused on expanding the company’s reach through targeted keyword opportunities.

Measurable Results
Danroc has built a strong organic search presence across the terms that matter most to its business:
- 278+ Organic keyword rankings
- 34+ Top-three rankings
This visibility puts Danroc in front of manufacturers actively searching for sample boards, display racks, and custom product presentation solutions, helping the company attract more qualified traffic and create stronger opportunities for growth.
Built For Continued Growth
Danroc’s website now works as more than an online brochure. It gives potential customers a clearer view of the company’s capabilities while supporting ongoing organic growth. With a stronger digital foundation and greater search visibility, Danroc is better positioned to reach new manufacturers, generate qualified opportunities, and continue building momentum.






