Background
GlassWalk began as a specialized product line within GBA and evolved into a dedicated lead-generating website built around structural glass flooring. Its custom-engineered systems are used in residential and commercial spaces to carry light between levels, create dramatic sightlines, and highlight features such as wine cellars and preserved historic elements. With solutions for glass floors, stairs, decks, bridges, and display applications, GlassWalk gives architects and designers greater freedom to create open, modern, and visually striking spaces.
The Opportunity
GlassWalk offers a highly specialized product, but reaching the right audience required more than simply showcasing beautiful finished projects. The opportunity was to improve visibility for the technical, architectural, and application-based searches used by homeowners, architects, designers, and contractors exploring structural glass flooring.
Building The Growth Engine
Advan developed an SEO strategy around the many ways GlassWalk systems can be designed and used. We strengthened key product and project pages, created targeted content, and improved the website’s ability to attract qualified visitors searching for glass floors, stair treads, bridges, decks, pavers, and other architectural glass solutions.
Measurable Results
GlassWalk continues to strengthen its organic search presence, earning first-page rankings for a growing number of high-value structural glass searches.
- 450+ Organic keyword rankings
- 38+ Top-three rankings
Expanding A Specialized Market
By combining technical expertise with stronger search visibility, GlassWalk is reaching more of the architects, designers, contractors, and homeowners actively looking for structural glass solutions.
