What is SEO and Can it Help You?

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What is SEO and can it help you?

Turn your website into your best salesman and drive traffic to your website.

To turn your website into your best salesman, you must first have an understanding of search engine optimization (SEO). ADVAN’s digital marketing team takes pride in their in-depth knowledge of SEO and how it works. We get the results you need to grow your business.

The ADVAN SEO Services Team uses our own proprietary proven SEO processes. Our internet marketing processes are based on Google sanctioned whitehat techniques to boost rankings and maximize web traffic.

SEO Explained in Plain Words

SEO stands for search engine optimization. Simply put, it is how well your website is optimized to rank on search engines like Google, Bing, and Yahoo.

The way of doing business has changed and salespeople are blocked by voicemail, email campaigns are blocked by spam, ads are just plain ignored. We all want to search, find and qualify what we are looking for without being “sold”. So let’s dig deeper.

When you perform a Google search, like “SEO Companies”, you will see a list of results with the top-ranking websites showing up first and descending in the order of how Google ranks them. They ranked high by optimizing their site for that specific keyphrase or keyword.

User-friendly keyphrases are buzzwords for your potential customers.

The sites ranking number one in Google got there because of the content on their site and their team of SEO gurus. Google has decided they truly know what they’re talking about.

They’re providing relevant, useful information on this topic. And it’s making their users happy, which is, in turn, making the Search Engines happy. Pushing their site up.

While getting to the top of that long Google results list can be difficult, ADVAN knows what it takes to make it possible.

What is Organic Traffic? And Why You Want It!

“YES! We want to be at the top of Google search results! But can’t I just pay for ads for this?” No. Paid Ads (PPC) and Search Engine rankings (SEO) are different.

Pay per click ads can get expensive, very quickly. For PPC, you pay for search terms, that cost anywhere from pennies to many dollars per click. In plain words, paid ads are like renting a home.

You pay recurring costs that arise due to factors outside of your control. You’re renting that ad space but it’s not truly yours. If a competitor comes in with a higher quality score and/or bid-offer, their ad will overrank yours.

Think of SEO like purchasing a home. You take out a mortgage (an investment) that has long-term value (equity) and full ownership to show for it. SEO gives your website trust, credibility. You earn your ranking spot in search engines, and it can only be taken away if a competitor earns that spot above you.

What we do to improve your SEO rankings:

Adding Equity with Content Marketing

Once a page is created, it exists forever. Congratulations, you just added equity to your SEO investment! While having a large website, with a lot of pages significantly helps your SEO rankings, each page still needs to be optimized for a specific keyphrase/topic.

The secret to creating content that is SEO optimized is for the content to please both the search engines and your site visitors. Our team of SEO experts provides your site with quality content, keywords, and links to make Internet users happy. We know how to do what it takes to provide the results searchers want. The ADVAN team understands that to make search engines happy your site needs to make users happy.

Making Renovations with On-Page SEO

The on-page SEO factors go deeper than your site’s content. When you renovate your new house, you don’t just paint the walls and say job done. You patch the holes, maybe replace the carpet, fix the trim, and maybe even change the light fixtures.

On-page SEO is this deep level of your site’s HTML and it’s technical SEO. It’s optimizing your title tags, meta descriptions, sub-headings, internal links, image names, and ALT tags.

Our experts know how to strategically place your SEO keywords and phrases on your page while avoiding over-optimization. Because Google and other search engines will penalize your site if you attempt to use keywords too many times through the content. We understand how to keep your on-page SEO well balanced and relevant.

Friendly Neighbors with Off-Page SEO

Neighbors who care for their homes as much as you do increases the quality of your neighborhood. These friendly neighbors are your off-page SEO.

Digging deeper into what is off-page SEO, off-page SEO includes your backlinks. You know, those friendly neighborhood websites linking back to your website.

Though you may not have direct control over the off-page factors of your SEO and who links back to you, ADVAN knows the best practices to improve your chances of having these factors work out in your favor.

Our team knows how to get quality backlinks from neighbors who care for their site as much as you do. We get that the more relevant and interesting your content is, the more likely others will be to link to your content and share it on social media. And the more users trust your content, the more the search engines will as well.

How it Works

Now that you have an understanding of SEO, you can see how ranking high in the search engine results page can be hard to achieve. Don’t worry though, you can count on the ADVAN team! We understand what it takes to get your business to the top of search rankings even with Google’s high standards.

Our marketing experts use the best practices for SEO by focusing your content on your human visitors to build a sustainable online business that continues to bring in new organic site traffic for the years to come. We keep your content valuable and relevant to your intended audience.

Our team uses the latest online tools, techniques, and strategies to gain the right kind of traffic and provide you with measurable results. You’ll know your SEO strategy is working because you will benefit from the effects of it.

Get a Free Customized SEO Estimate

Fill out the form below for a free customized SEO estimate. Along with a Free Competitor Audit*.

*Audit for up to 2 hours of research.

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Ready to grow your business and see successful SEO results?

Talk to us (330) 688-1324

Our SEO Services Include:

Everything you need to gain a better understanding of where you are currently, where you need to go, and how we can get there. Below is a list of what our SEO services can include, depending on your goals.

SEO Website Audit

Our digital marketing strategist will evaluate your website to find SEO opportunities and areas for refinement. You can depend on our site audit to cover all aspects of SEO. Including on-page optimizations, content, off-site optimization, HTML markup, backlinks, site structure, and more.

Keyword Analysis, Discovery, and Research

ADVAN’s top SEO consultants will conduct in-depth keyword research to determine what keywords would make the most sense to rank for, along with competitor rankings and your current rankings.

Competitor Analysis And Review

As the best SEO company, we will delve deep into what your top competitors are doing well with SEO, what they are not doing, and how to best leverage this information for your site. We will look into their on-page optimization tactics, what keywords they are targeting, the content strategy of the site, and backlink strategy. Through our research, our goal will be to backward engineer what your competition is doing and discover opportunities to rank your site better.

Backlink Audit

Using a variety of tools, we will analyze your backlinks to determine if it’s helping or hurting your rankings. We will then develop a plan for fixing, improving, and building upon your existing links to help your search engine optimization.

Link Building

In any link building campaign, our marketing strategists strive for quality backlinks, not massive quantities of low-quality links. We will take your industry, services, and opportunities into consideration to layout a link building plan and help with the execution. Learn more about our link building service.

Content Strategy

Content marketing is important because it builds trust and relationships with your consumers by providing them with the information they need to make an educated decision. A high-quality piece of content helps you connect and educate your leads and customers. Which in turn helps improve conversions. Our content marketing consultants help companies create sustainable brand loyalty by providing valuable information to consumers.

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The best top SEO packages to increase your search engine rankings typically include the following:

  • Initial website audit
  • Discovery and keyword research
  • Competitor analysis and review
  • Content creation & ongoing content strategy
  • Link building campaign
  • Landing page creation
  • Google Analytics set up
  • Conversion rate optimization
  • & much more

The Best SEO Consultants Wear Whitehats Only

Our digital marketers created processes that integrate the latest whitehat tools, techniques, and strategies. ADVAN’s marketing strategists will never use black hat SEO tactics that could negatively impact your site’s performance. Our goal is to be your go-to SEO resource.

SEO Services FAQ’s

What type of results can I expect from SEO Services?

Your SEO results will vary based on the level of SEO package you choose. Our small steps package will provide, slow but steady results in your position tracking and traffic analytics. With our higher-level packages, you will notice an impact quickly. All of our SEO Packages are designed to drive traffic, business leads, quotes, and sales generated from our Client’s websites with real, measurable results.

What’s the difference between the SEO Packages?

We offer SEO packages from basic to enterprise advanced levels. The main difference is the number of hours our team can dedicate to your SEO campaign each month. Our most successful SEO clients work with our highest top-level SEO package and more. The more time our team can spend on your SEO each month, the bigger impact we have on moving the needle.

With our smaller SEO package, it doesn’t mean this success is not possible, but we have a limited amount of time to focus on all of the areas each month. We recommend our Small Steps SEO package for smaller locally-focused companies, our Giant Leaps SEO Package for mid-sized established companies and our Take-Off & Soar SEO Package for businesses looking to be the leader in their industry.

How does ADVAN provide SEO reporting?

For our Small Steps Package, we provide brief monthly reporting in a PDF format that will be sent to you or our designated point of contact each month. It will cover our current strategy and the improvements we’ve made over the past month. Every quarter, you will receive an enhanced monthly report via Google Data Studio. It will outline in-depth traffic analytics, position tracking, and strategy plans. 

For our Giant Leaps Package, we provide a monthly enhanced Google Data Studio report that outlines in-depth traffic analytics, position tracking, and strategy plans. This package also includes a monthly review meeting via zoom or at ADVAN’s conference room. During the review meeting, we will walk you through the enhanced Data Studio report and discuss any additional upcoming strategy changes needed.

For our Take Off & Soar Package, we provide a monthly enhanced Google Data Studio report that outlines in-depth traffic analytics, position tracking, and strategy plans. This package also includes a monthly review meeting via on or off-site with our Client Relations team. During the review meeting, we will walk you through the enhanced Data Studio report and discuss any additional upcoming strategy changes needed.

Are ADVAN’s SEO Packages customized for each client?

Yes. Our Packages are an outline for guiding our team, giving us a steady starting foundation. However, we know every business is different and each SEO strategy is tailored to our Client’s goals and needs.

We have an account manager, how does communication work?

Communication will always be coordinated with your designated point of contact. The majority of ADVAN’s communication is via email. However, all of our team members can be reached via a phone call or zoom meeting. And in-office appointments are always welcome!