Some Mistakes Small Business Owners Make When Using SEO Search Engine Optimization is a powerful tool that can really make a difference for your business. It is, however, a complicated and protracted process that requires expertise, care, and attention. If you choose to [...]
Cumulative Effects Theory It turns out that there is real power in positivity, especially when it comes to marketing your product or service. Cumulative Effect Theory is a new way of thinking about the effects of media on society. The theory posits that [...]
Video Production On a Budget Video production can get very expensive very quickly. With multiple revisions comes several hours of additional work for the videographer, the editor, and the people featured in your video. Getting it right—or close to right—the first time, then, is [...]
Why Start a Podcast For Your Business? So… you have a podcast for your business. You’ve invested in the equipment needed, you’ve learned how to edit audio, and you’ve got seemingly limitless ideas for topics and guests. That’s exciting! What a great source of [...]
Industrial Marketing Strategy It can be tempting to write about your business from your perspective. After all, you know exactly what you do and how you do it, and you know the features and benefits inside out. So many first drafts of web copy [...]
Action Words For Sales Action verbs are the difference between flat copy and engaging, take-action language. When you use these types of verbs, you immediately elevate your writing to clear, direct instructions that readers are more inclined to follow. If you’re not familiar with [...]
SEO Video Optimization Creating good video content can be a challenge, and it takes some expertise and some talent to develop something compelling that people will want to watch. But generating great content is only half of the battle. You must optimize your [...]
Types of Video Marketing If a picture can speak a thousand words, what can video do for your brand? It’s no secret that video is an incredibly effective tool for marketing. With video responsible for generating leads for 84 percent of businesses last year, [...]
Branding Questions It can be a challenge to define your brand. Your company might be fully fledged and clear in your mind and the minds of your team members, but how do you communicate that with the outside world? How do you establish [...]
B2B Marketing Campaigns Industrial fans. Cloud storage. Cybersecurity. These are not the types of purchases that traditionally get a buyer’s heart beating faster, and they don’t typically involve blue-sky creative marketing concepts. Marketing businesses of this type—what some might consider “boring” when compared to [...]
In the world of digital marketing, Local SEO has become an integral part of any business's marketing strategy. Local SEO is the process of [...]
B2B Marketing Copywriting In the world of business-to-business (B2B) marketing, copywriting is a crucial component of any successful campaign. B2B copywriting is the art of [...]
How To Choose A Digital Marketing Agency Marketing agencies are an essential component of any business's success. They help companies increase their visibility, generate leads, [...]
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