How to Use Facebook Shops to Grow Your Brand

Not only is Facebook the largest social media platform in the world, but it also has endless potential for business marketing through tools like Facebook Shops, photos, posts, advertisements, and more. So if you’re not utilizing the potential Facebook has to offer, it’s time to start. 

Why Facebook?

Facebook is a massive landscape with more than 1.5 billion users. Not only that, but the average user spends one hour on Facebook per day, which makes this social media network an unparalleled opportunity to grow your business. 
For a business, a Facebook page is like a public profile, except people can follow your business and see updates you post. They can also like and comment on posts, and leave reviews, making this platform a great way to engage with customers. You need to make sure your content is relevant and engaging for this exact reason. You don’t want someone liking your page, then feeling spammed by your posts. Take time to create and distribute quality content on this site. It’ll be worth it.
Now that you know the importance of Facebook marketing, check out ADVAN Digital ’s tips and tricks for managing Facebook Shops. 

What is Facebook Shops?

Facebook Shops is a feature Facebook created to give users a mobile-friendly shopping experience. Once the COVID-19 pandemic hit and devastated many small businesses, the need for this type of tool grew exponentially. Now, businesses can post and sell products through Facebook.
Before we talk about the best practices for Shops and Facebook marketing, there are some items you’ll need to check off before you can launch a Facebook Shops page. First, you need to have a Facebook or Instagram business account that you have business manager admin. privileges for. 
From there, you’ll go to the Facebook Commerce Manager section and click “Get Started.” After that, follow the instructions, which will include adding product and shipping information, as well as banking and tax details. Then, you can customize your shop, write catchy product descriptions, and prepare for launch. 
If your company is struggling with marketing language and best Facebook marketing practices, you might want to partner with an agency before you get started. Contact ADVAN Digital to learn more about what we offer. 
 

What to Remember When Using Facebook Shops

If you’re new to online marketing and sales, or even if you’re just new to Facebook Shops, it’s important to promote the shopping experience. Use your company’s other platforms to talk about your Facebook Shops and what product deals you’re offering. This is a great way to grow your brand outside of your company’s website.
Your team should prepare for high demand. Once customers realize that you’re using Facebook Shops, it might create an influx of business. You don’t want to fall behind on orders and discourage people from using your online shop in the future. Stay committed to getting orders out, and make sure you’re communicating with customers that have questions and comments.
Stay on brand when you’re using Facebook Shops. If you use different images and content that is less quality, people might not trust your shop. Even worse, they might not recognize your brand. You want to create a consistent presence on Facebook that relays the same messaging and imagery as the rest of your marketing materials.

Need Help? You Can Trust ADVAN Digital

Whether you need to start utilizing Facebook Shops and Facebook marketing, or you need more help in all of your marketing and SEO efforts, ADVAN has got your back. ADVAN is a team of professional marketers, designers, and SEO specialists who can transform your brand and grow your business. 
At ADVAN, we take brands to the next level. We utilize our creativity to make engaging content and designs, while also implementing technical strategies that work. Need to climb in the search results on Google? Need a new set of logo icons? Or do you need to build your brand from the ground up? We have the tools and skills to make it happen. 
We are based in Northeast, Ohio, and have operated for nearly twenty years, giving companies the best in SEO and marketing. Let us help create your brand and tell your story.
Reach out to the digital marketing experts at ADVAN today.