Background
Since 1967, NMG Aerospace Components has been an industry leader in their field. From concept through manufacturing, NMG Aerospace has delivered unparalleled design expertise and manufacturing capabilities in the production of aerospace components. Their clients rely on their 50+ years of experience in delivering aerospace parts that meet the rigorous standards of defense and aerospace companies.
Today, NMG remains privately-owned with their headquarters in Northeast Ohio. Their primary focus remains in aerospace engineering and defense manufacturing. Divisions currently include evacuation and safety, portable water and waste, landing gear components, electro mechanical actuation, and industrial hardware.
NMG Aerospace is committed to providing their customers with the highest quality products and services in the aerospace industry. To ensure exceptional levels of cost, quality, and delivery, NMG Aerospace has developed a culture of lean manufacturing and continuous improvement.
The Challenge
In order to better carry out their mission, NMG needed more exposure, but as a very niche manufacturing industry, it needed to be the right kind of exposure. Often times these specific industries find themselves struggling to find digital marketing agencies that understand what they do, why they do it, and who they need to attract as clients.
When you’re as precision oriented as the aerospace engineering team at NMG, you have to be picky with who you partner with. Often times, an SEO agency doesn’t seek to understand their client’s industry, ideal clientele, or language that can and cannot be used. They also tend to set goals for their clients that don’t lead to profitable outcomes.
The Approach
ADVAN Design and digital marketing has over a decade of experience in B2B and industrial marketing, so we were familiar with the types of challenges that these niche industries face. NMG needed to target larger industries, not individual customers. They had specific industries they needed to connect with like the commercial airline and defense industries, and ADVAN knew just how to get the job done.
We decided to research their aerospace engineering competitors and see how they were finding success. We learned what keywords their audience was using to search, and we sought inspiration to design them a visually striking website that sold their brand before users even started clicking through.
NMG began working with us on a modest budget, and even in the early stages, we were able to increase their online visibility and improve their conversions. NMG was so pleased with the initial results that they decided to take a leap of faith and increase their investment. The additional resources allowed us to spend more time improving their on-page and off-page SEO, and as seen in the chart below, their visibility continues to grow.
The Results
- 114k new users since 2019
- 21 keywords in the top 10 spots on google (and counting)
- Average upward increase of 50 search engine positions for all keywords
An SEO Agency that Understands Niche Industrial Markets
Working with an SEO Agency that is passionate about learning more about your business makes all the difference. Most of our clients come to us after working with other agencies that didn’t take the time to research their unique industry and targeted the wrong clientele. With over a decade of experience getting businesses within niche industrial markets to number 1 on google, we can confidently say we have what it takes to elevate your business.
If you’re ready to turn to an SEO agency with consistent results and happier clients, look no further than ADVAN Design and SEO. Focus on what makes your business stand out while we put the world in a position to see what you’re capable of. Contact us today to write your success story now!
