Why Branding Matters

The Importance Of Branding Your Business

You probably hear the terms brand and branding a lot in the marketing industry, and you might be wondering what all of the hype is about. Is it really that important to build and maintain a brand? Is it an effective investment in your business?
The quick answer is yes. Branding builds a reputation for you and your business, and it makes you memorable to your customers. When you establish a brand from the very beginning, you set yourself up to consistently grow your brand as you evolve.
Let’s take a look at some of the biggest reasons as to why you should invest in branding.
 

Having A Brand Gives You A Purpose

If you sit down and outline your brand, it’s likely that the principles and ideas guiding your brand are intertwined with the goals you have for your business. 
For example, if your branding process includes creating a slogan, you’re likely to draft something that aligns with your long-term mission. Let’s say you’re a health food store and you create the slogan: “Sharing The Miracle Of Organic Living.” It’s simple, but it also tells your audience a lot about where you want to take your company or your company’s mission. It’s a guiding principle to the way you want your business to serve customers. This is just one example of how creating a brand can help you form goals and values for your business.
Oftentimes, branding isn’t just a one-time process. If your company is around for a while, you may be interested in doing a rebrand, and reimagining the way your company serves consumers. This, also, is a chance to revisit your values and goals as a team.
There will probably be some aspects of your brand that stay the same, but there are likely to be big changes, too. This gives your brand the opportunity to keep your business relevant for years to come.
As you can see, branding builds a foundation for your business and your goals. It’s a great first step in setting the stage for a future of success.

 

Branding Is A Great Way To Communicate With Customers

When it comes to building and growing your customer base, there is perhaps no other tool as effective as branding. Think of all the big company logos and slogans you recognize. These might be the very first thoughts that come to mind when you think of a company — even before the product itself!
Branding has the power to share a story in one second. When you look at a company logo, it makes you think of some sort of story. Whether it’s an image of a warm coffee cup, some fresh produce, or local artistry, you almost instantly connect the image with a memory or a story. This also creates an emotional connection between consumers and the brand. This is a more gradual process, but over time as your business grows, your brand strengthens and you find more memorable methods of communication.
 

Need To Get Started With Branding? ADVAN Can Help

If your business needs branding services or SEO help, ADVAN can help. This team is based in Northeast Ohio and has helped small to mid-sized businesses reach their goals for nearly two decades.
ADVAN is a team of graphic designers, website developers, and SEO experts who can boost your brand visibility and push you to surpass your goals. We understand that your website is your company’s most valuable marketing tool and is instrumental in shaping your brand and voice. Let us develop a marketing strategy, create custom logos, build a stand-out website, and put you on a path to success.
Reach out to us today to get started.