What Does a Marketing Firm Do?

At a basic level, a marketing firm provides marketing services to other businesses. Additional generic terms include marketing service, marketing agency, etc. But what does a marketing firm actually do? From SEO services to social media management, each company offers its own unqiue services. However, the goal is the same: to drive traffic and increase your leads/sales.
Most marketing firms provide a variety of services, including:

• Digital Advertising
• Data Analysis
• Copywriting
• Web Development
• Search Engine Optimization (SEO)
• Social Media Management (SMM)
• Creative Design
• Pay-Per-Click (PPC)
• Email Management
• Strategic Planning
• Media Buying

Why Hire a Marketing Firm?

1. You don’t have the budget to hire a marketing specialist in-house.
Hiring a full-time marketing strategist to manage your marketing efforts can take time and be expensive. If you’re not ready to add someone new to your team, start with a marketing firm.
Marketing agency work is usually billed at an hourly rate. An agency should give you an estimate for the project.
2. You aren’t seeing results.
The agency you’re working with should be able to provide you with results during and after the campaign(s), whether you’re looking to optimize your website or increase engagement on your social media channels. 
The benefit of working with a marketing firm is that you’ll have access to experts. They can evaluate your ads, blog posts, or SEO and tell you why they are or are not producing results.
3. Your business is growing and you’re ready for more leads.
If you are a newer business, you may experience growing pains. A marketing firm can help you scale your marketing to meet demand and keep leads and sales predictable.

Why Hire ADVAN Marketing Firm?

The ADVAN team utilizes both traditional and digital methods to represent your brand as a leader in its industry. With 25+ years of experience in marketing, we can revamp your strategies to increase leads and sales.

ADVAN Traditional and Digital Marketing Services

While all marketing firms or agencies may have the same goal in mind, no two are alike. Some agencies focus on public relations, while others provide only digital marketing. ADVAN does it all.
The ADVAN team develops traditional and digital marketing strategies that focus on brand positioning. We can help you convey a cohesive message across a variety of platforms.
ADVAN is a full-service marketing firm. The traditional and digital marketing services we offer include:

• Strategy & Positioning
• Analytics
• Retargeting
• Market Research
• Print Advertising and Design
• E-Commerce
• SEO
• PPC
• Display Banners
• Branding
• Public Relations
• Email Marketing
• Direct Mail
• Social Media Marketing

Whether you’re looking for digital or traditional methods, our team has the skills and experience to bring your business to the forefront of its industry. We use a range of marketing tools and strategies to develop the most effective campaigns. If you’re ready to revamp your marketing strategy, contact ADVAN today.