In 2010, the American federal government enacted the Plain Language Act. This legislation was created to “enhance citizen access to Government information and services by establishing that Government documents issued to the public must be written clearly.” Which is great! It’s important for a [...]
Powerful Action Words for Sales Action verbs are the difference between flat copy and engaging, take-action language. When you use these types of verbs, you immediately elevate your writing to clear, direct instructions that readers are more inclined to follow. If you’re not familiar [...]
How Can You Effectively Use Safety Wire? What is safety wire? Safety wire is a crucial tool for ensuring mechanical stability. Bolts, screws, nuts, and other types of fasteners will eventually loosen over time, especially in applications that produce high levels of vibrations. These [...]
Different Types of Video Marketing Strategies If a picture can speak a thousand words, what can video do for your brand? It’s no secret that video is an incredibly effective tool for marketing. With video responsible for generating leads for 84 percent of businesses [...]
Key Branding Questions to Ask for Effective Strategy It can be a challenge to define your brand. Your company might be fully fledged and clear in your mind and the minds of your team members, but how do you communicate that with the [...]
Budget-Friendly Video Production Video production can get very expensive very quickly. With multiple revisions comes several hours of additional work for the videographer, the editor, and the people featured in your video. Getting it right—or close to right—the first time, then, is important. One [...]
B2B Marketing Campaigns: Strategies for Success Industrial fans. Cloud storage. Cybersecurity. These are not the types of purchases that traditionally get a buyer’s heart beating faster, and they don’t typically involve blue-sky creative marketing concepts. Marketing businesses of this type—what some might consider “boring” [...]
Benefits of Starting a Podcast for Your Business So… you have a podcast for your business. You’ve invested in the equipment needed, you’ve learned how to edit audio, and you’ve got seemingly limitless ideas for topics and guests. That’s exciting! What a great source [...]
Effective Industrial Marketing Strategy It can be tempting to write about your business from your perspective. After all, you know exactly what you do and how you do it, and you know the features and benefits inside out. So many first drafts of web [...]
SEO Errors Small Business Owners Often Make Search Engine Optimization is a powerful tool that can really make a difference for your business. It is, however, a complicated and protracted process that requires expertise, care, and attention. If you choose to forego agency [...]
School Bus Driver Training Materials From School Bus Safety Company It's easy to discount how much trust parents have in school transportation professionals; above [...]
In this competitive market, hotels are looking to differentiate themselves from the mass of competitors. One of the best ways to do that is to [...]
In 2010, the American federal government enacted the Plain Language Act. This legislation was created to “enhance citizen access to Government information and services [...]
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