Another way of securing trust is to develop a web video series that helps customers at all stages of the buying cycle warm to your brand. There are a few ways you can go about this:
Showcase your product
If you have a novel or superior product, capture it on video. Descriptions and benefits and images work well, but a video can really sell customers on your product. It can answer a lot of questions for the customer before they even pick up the phone to make an inquiry, and it helps them imagine using that product in their own lives.
Showcase your brand
There is no better way to convey your values than a short video highlighting your brand. When you have your customers’ attention for thirty seconds, it can really be beneficial to show them the unique and interesting aspects of your brand and may move them to make a purchase. Again, B2B buyers like to do business with brands that they trust and explaining why your company does what it does could win them over. If your brand has been around for a long time, it is worth emphasizing how many years it has been providing products or services. Longevity, too, builds trust.
Showcase your people and expertise