When Allscapes approached ADVAN for marketing services, the challenge was to sell them as a leading local landscape provider. Landscaping is a difficult market to compete in due to the abundance of lawn mowing services, corporate landscaping companies, and DIY solutions. So, we had to find a way to perform SEO that spoke to a local audience, and gave customers an abundance of reasons as to why Allscapes was the best choice for them.
The first step in marketing for Allscapes was to build them a speedy, easy to use website that showcased their services. When potential customers are browsing the Internet for landscape services, they want to quickly be able to assess a company’s capabilities. Can they install irrigation systems? What about fertilizing? Do they specialize in commercial properties, or residential as well?
Once we had an intuitive user experience built for the Allscapes website, the next step was creating strong backlinks through blogging. But what type of content appeals to their audience? It was important for our technical writers to consider that, oftentimes, people are seeking an explanation for their lawn problems. So, rather than just writing about how Allscapes can fix a drainage issue, we also presented possible problems that a customer could be having with their current situation. Whether it’s explaining how mold builds up, how a home’s foundation is eroded by excessive water, or how water draws in more bugs, we looked for creative ways to talk about lawn problems and, of course, the Allscapes solution.
The combination of content building and technical website work meant that Allscapes was able to see incredible results. Thanks to the work that ADVAN put in the last several years, Allscapes now has more than 900 organic keywords ranking in the search results! They are also visited by more than 1,600 organic users each month.
Thanks to an honest, long term investment in SEO, Allscapes is able to service more customers than ever throughout Northeast Ohio.