SEO Trends 2021: Super Charge your Business in the New Year
It’s a brand new year, and as always the rules for ranking on Google are changing. You might be wondering, what SEO trends should I be tracking in 2021? We’ve compiled a list of SEO trends and tips for 2021 that we expect are here to stay for quite a while.
1. SEO Focused on the User
This isn’t really anything new, but it’s not enough to satisfy Google’s ever-changing algorithm. Your content must be represented in a way that is easy to navigate for your online audience. Have a friend look over your website and give you honest feedback on the user experience. Chances are your everyday users will have the same pleasure and pain points.
2. From Traffic Volume to Customer Behavior
Previously, a sure-fire way to establish yourself online was to have a lot of visitors coming to your site. But if your customers are visiting your site and not filling out a contact form, continuously clicking through, or they leave your site quickly, your SEO rankings will follow suit. Make sure that your site is easy to use, loads quickly, and of course that it makes for an easy transition of site traffic to turn into sales.
3. More Search by Voice
The percentage of households predicted to own a smart speaker like Alexa, or Google Assistant is set to increase by 55% by 2022. With this in mind, the way that people search for information and services will change. Search Inquiries will come in the form of questions and long, conversational phrases instead of a few target keywords. Keep this in mind when writing for SEO on your website.
4. SEO Rankings around Google’s “EAT” Principle
When we refer to the EAT principle, we’re referring to expertise, authoritativeness, and trustworthiness. These factors show that the content you are posting on your site is of high quality and that you are knowledgeable about the topic in question.
5. Long-form Keywords
Throughout 2020, Blogs with 2000 words or more consistently outperform blogs with 1000 words or less. It’s not a surprise to expect this SEO trend to continue in 2021. A higher word count gives you more opportunities to show your authority as a brand and more chances to match the relevant keywords your audience is searching for. For example, try “What are the new SEO trends for 2021?” instead of, “new SEO trends 2021.”
6. Predictive Search is Changing for the Better
Google Discover was launched in 2017, allowing us to save time by filling out the rest of the search box based on commonly searched terms. It also sometimes misses the mark with its predictions. The content recommendation tool will now learn what to recommend based on user behaviors. With this information, your potential clients and readers will have a much easier time finding you.
7. Mobile-first SEO considerations
Trends are showing that more users are getting online from mobile devices like smartphones and tablets instead of desktop computers, and search engines are essentially ignoring your desktop site more and more. Make sure your site is mobile responsive. Choose font and color schemes that look nice in a variety of sizes and angles, and don’t forget to add icons that allow your user to call you directly.
8. User experience and Layout
Written content is crucial, but the design and intuitive nature of your website must be top of the line for SEO in 2021. Take some tips from trend number 1 and have someone review your website the way an unbiased potential viewer would. Be mindful that all the necessary information on your website should be located with 7 clicks or less.
Looking for help staying on top of all the latest SEO trends?
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