So, you’ve optimized your video for YouTube or Vimeo. That’s great! What is even better is if you can drive the traffic to a page on your site where the video is embedded. Here you can control the experience more closely than you can with a video viewed on YouTube. After your prospect is done watching the video, they’re surrounded by your branding, your CTAs, and your messaging. If possible, embed your SEO optimized video on your site and promote the page to drive traffic to your website.
Make your video public
When uploading your video, be sure to make it public so anyone can view it and a notification gets delivered to your subscribers. It can be tempting to make everything you create as “unlisted” so you can be sure to control the experience for your prospects, but if you make it “public,” then it’s easier to gather residual views after posting. It’ll also help if you’ve created really compelling content that someone wants to find later—they can’t search YouTube for an “unlisted” or “private” video.
Name files appropriately
Even if your file management system requires you to save video files as “company_video_version_8_with_audio” or something similar, choose instead to upload a version of the video with a more descriptive name. This makes no difference to the appearance of the video on a hosting platform because the name of the video is what shows up. But it can be invaluable meta data that gets your video seen by people searching. It’s always worth the extra 60 seconds to come up with something rich and descriptive.