Social media is rapidly becoming the king of inbound strategies. Large corporations and small businesses alike establish their online presence with tools such as Facebook, Twitter, Instagram, Pinterest, and even TikTok. Social media agencies can help you market your products and services to your target audience on platforms they are already using.
As a business owner, you might be struggling to create a beneficial strategy for a business. You might even be concerned about the costs associated with taking on a new approach. Here is a complete guide to understanding what services a social media agency should provide.
What is Social Media Marketing?
Social media marketing involves using social networks to promote business’ goods and services. Social media offers organic and paid options for lead generation to deliver results and help you reach your marketing goals. The major social media platforms offer built-in analytics which can help you track how your ad campaigns are performing. Social posts also allow you to engage in social listening to understand better how your audience receives your brand.
What Does a Social Media Agency Do?
Qualified social media agencies develop data-driven social media campaigns using paid and/or organic methods. These methods can increase brand awareness and your overall social media presence. Social media agencies should help you develop your brand, brand voice, and strategy. They can assist with content creation or provide information to help you build a successful social media strategy.
Social media agencies help you set goals and track meaningful metrics. Social media agencies also avoid vanity metrics like reach or follower count. They focus on engagement, which can include likes, comments, saves, and shares.
What Platforms Should I Use?
The platform you use depends heavily on your audience. If you are marketing to other businesses, then LinkedIn is the ideal platform. Direct-to-customer (B2C) products and services can thrive on platforms like Instagram and Facebook. Facebook amplifies marketing campaigns, while Instagram amplifies content creators and other user-generated content.
Instagram recently incorporated more video content in addition to being a photo-sharing app. This means brands that use Instagram exclusively to market will need to adjust their strategy.
People use social media as a way to interact with other people or to be entertained. Social media marketing services should offer clients ways to interact with their audience in human ways. Instagram also enables users to shop within the app. This new focus offers B2C businesses ways to convert followers to sales efficiently.
How Should I Measure My ROI?
Calculating your return on investment (ROI) is critical in marketing. Any social media advertising campaign should have clear conversion goals attached. Whether you choose to do it yourself or hire a social media agency for help, determining your goals is the starting point. You should assess your key performance indicators and track your goals using social media analytics.
The final step is to assign a monetary value to each conversion. There are several methods you can use to do this. Once you set a monetary value to your conversions, you can calculate your ROI.
Remember that organic methods of marketing are a long-term investment. Deciding which social media agency to partner with will be a crucial decision. Here at ADVAN, we offer a wide variety of social media services, including content creation, account branding, strategy development, post scheduling, data analysis, and consulting.
Our goal is to help you achieve success by developing detailed strategies to increase engagement and brand awareness. Are you ready to stand out in your customers’ social media feeds?
Contact us today to get started.