Attracting Attention to Your Company Website When it comes to expanding your brand visibility, it’s all about building trust with potential customers. Internet users tend to not trust the links search engines list as ads. For this reason, the continuous growth of your brand’s organic traffic should be a top priority. What is organic traffic? … Continue reading “How to Increase Organic Traffic”
Using Your Brand’s LinkedIn Company Page as a Marketing Tool Without a doubt, your LinkedIn company page can be a powerful digital marketing tool. LinkedIn has transformed the way businesses and individuals handle networking, hiring, and more. Where some social media sites such as Facebook or Instagram can limit certain brands when it comes to … Continue reading “Using Your LinkedIn Company Page to Your Advantage”
If you’re reading this, you’re probably interested in getting your website more traffic and a higher rank in Google. Maybe you thought that you had to increase your website authority score to achieve this. While that is never a bad idea, you first need to focus on what causes this score to rise or fall, … Continue reading “How to Increase Website Authority”
In today’s society, Google is our best friend. We can find just about any information on there; from addresses, to products, to websites, even finding the best local Mexican restaurant. These searches can include typing one or two words in the search bar, known as short tail keywords. On the other hand, longer phrases, three … Continue reading “6 Reasons to Focus on Long Tail Keywords”
When it comes to increasing your position on Google searches, it’s a known fact that content updates are king. The more quality content you add and how often you update existing content can make all the difference. But simply increasing the number of keywords used in each piece of content isn’t going to cut it … Continue reading “How Social Media Affects Your Google Rankings”
Are you wondering how to get your employees to share your LinkedIn content? You are not alone! Here are some ways to encourage your employees to share LinkedIn content. First: Why Encourage Employees to Share? Both employees and companies can benefit from getting colleagues involved with LinkedIn marketing. It allows you to expand your reach … Continue reading “How to Get Employees to Share Your Content on LinkedIn”
While it may not seem like a big deal, don’t underestimate the importance of consistently updating your website. In order to stay competitive, you need to update your site frequently in terms of design and functionality. With the number of users online today, regular website updates can help build up your business and even contribute … Continue reading “7 Reasons Why You Should Update Your Website”
Optimize your Google My Business with these steps Google My Business (GMB) is a free tool that allows businesses to manage their online presence on Google. It’s beneficial to set up your GMB account so that users can find you when they are searching for your products or services. With Google’s local search results, a … Continue reading “How to Optimize Your Google My Business Listing”
A complete guide to YouTube optimization When someone mentions SEO, you probably think about Google. But did you know that you can also optimize your YouTube videos? YouTube video optimization is a powerful SEO tool since YouTube viewers watch 4 billion+ hours of video each month! Optimize your videos to boost your online presence with millions … Continue reading “How to Optimize Your YouTube Videos”
Traditional Marketing vs. Digital Marketing Technology has changed marketing for small businesses and large businesses alike. But large businesses are not the only ones who can benefit from this new technology. When getting started, a small business owner is focused on getting customers. While traditional advertising can be effective, there’s a more efficient way. Small business … Continue reading “Why Small Businesses Need to Invest in Digital Marketing”
Get an SEO edge by posting your podcast transcripts Your Podcast Has Power So you’re using podcasting to connect with your target markets better than ever before. This medium is effective when it comes to keeping your audience engaged, but are you truly getting the most out of your work? Did you know that you … Continue reading “Using Podcast Transcripts to Your Advantage”
Marketing trends are constantly evolving. At ADVAN, our expert digital marketers keep an eye on all of the latest trends, tools, and topics. You don’t want to fall behind your competition, so take a look at the tools and strategies you can embrace this year. Custom-Designed Websites Templated WordPress websites are easy to develop, cheap, … Continue reading “2020 B2B Marketing Trends”
What is SEO? Search engine optimization (SEO) is the process of optimizing your website to gain organic traffic from search engines, such as Google or Bing. SEO is an efficient and cost-effective way to increase website traffic and visibility. Types of SEO When optimizing your website, keep the content user-friendly while optimizing for search engines. … Continue reading “What are the Different Types of SEO?”
What is PPC Advertising? Pay-Per-Click (PPC) advertising can be beneficial to your business, whether you keep it in-house or partner with a digital marketing company. PPC is a form of Internet marketing in which advertisers pay a fee each time one of their ads is clicked. This model allows you to pay for your clicks, … Continue reading “7 Benefits of PPC Advertising”
