An Accelerated Mobile Page (AMP) is designed by Twitter and Google to make mobile pages faster. Website speed is important to your visitors. In fact, around 40% of users will abandon a web page that takes more than three seconds to load, according to Neil Patel. AMPs cut download time between 15-85% in initial tests. … Continue reading “A Guide to Accelerated Mobile Pages (AMPs)”
Content marketing is used by businesses across the globe. It can increase sales, cost savings, and help you attract qualified customers. However, before we get into the benefits of content marketing, let’s start with the basics: What is content marketing? What is content marketing? Content marketing includes the creation and sharing of relevant content to … Continue reading “How to Build Your Business with Content Marketing”
At a basic level, a marketing firm provides marketing services to other businesses. Additional generic terms include marketing service, marketing agency, etc. But what does a marketing firm actually do? From SEO services to social media management, each company offers its own unqiue services. However, the goal is the same: to drive traffic and increase … Continue reading “What Does a Marketing Firm Do?”
Elevate your business and brand with ADVAN’s social media strategy services When you choose ADVAN as your social media marketing partner, you’ll gain access to a team of digital marketing experts. With 25+ years of experience in the industry, we have the capability to leverage powerful software applications, analytical data, and influencers. ADVAN’s digital marketing … Continue reading “Social Media Marketing Services”
Social Media Marketing: Times Have Changed The coronavirus has brought with it tons of change. From homeschooling kids to working from home, we’re trying to adjust to this “new normal.” During uncertain times, people look to their communities to decide how to respond. Social media marketing is an important communication piece, and people are turning to … Continue reading “Social Media Marketing During COVID-19”
Marketing trends are constantly evolving. At ADVAN, our expert digital marketers keep an eye on all of the latest trends, tools, and topics. You don’t want to fall behind your competition, so take a look at the tools and strategies you can embrace this year. Custom-Designed Websites Templated WordPress websites are easy to develop, cheap, … Continue reading “2020 B2B Marketing Trends”
What is SEO? Search engine optimization (SEO) is the process of optimizing your website to gain organic traffic from search engines, such as Google or Bing. SEO is an efficient and cost-effective way to increase website traffic and visibility. Types of SEO When optimizing your website, keep the content user-friendly while optimizing for search engines. … Continue reading “What are the Different Types of SEO?”
What is Brand Identity? Your brand identity refers to the way your company portrays itself across all platforms. It includes everything from your advertising and logo to your email marketing and social media. Why Does Brand Identity Matter? Your brand identity is vital to your business and needs to be consistent since your audience can … Continue reading “5 Steps for Creating a Cohesive Brand Identity”
COVID-19 And Your Ecommerce Business The Coronavirus and Internet Usage COVID-19 has had an effect on businesses across the globe. With states in “lockdown” mode and quarantined for a number of days and weeks, internet usage has increased. TheGuardian.com states that internet usage has increased as much as 50%. With more of your consumers spending … Continue reading “How COVID-19 Will Affect Your Ecommerce Business”
The Impact of the Coronavirus Businesses are faced with several concerns amid the coronavirus, from maintaining a customer base to setting up their teams to work from home. Some businesses have temporarily or permanently closed, while many employees have been laid off. Make sure you’re communicating with your audience during this time, letting them know … Continue reading “Crucial Marketing Updates During the Coronavirus”
What is Project Management? Project management help projects run more smoothly and efficiently, especially when it comes to marketing companies. A project manager owns the project information, deliverables, and roles, and monitors the project progress from beginning to end. Some companies don’t have a project management team in place, which means there isn’t dedicated staff … Continue reading “5 Benefits of Project Management”
What is PPC Advertising? Pay-Per-Click (PPC) advertising can be beneficial to your business, whether you keep it in-house or partner with a digital marketing company. PPC is a form of Internet marketing in which advertisers pay a fee each time one of their ads is clicked. This model allows you to pay for your clicks, … Continue reading “7 Benefits of PPC Advertising”
The Importance of Google Millions of users across the globe use Google searches to answer their questions. Websites that are at the top of the search results page get the benefits of the traffic that other websites miss. That’s why most businesses (if not all businesses) want to be on the first page of Google … Continue reading “Get to the Top of Google: 7 Tips for Getting on Google’s 1st Page”
Tips for an Easy Work From Home Transition As both employers and employees are encouraged to embrace the concept of working remotely as one way to prevent the spread of COVID-19, many find themselves sitting down for a long day’s work on their couches, home offices, or even from bed. Working from home can be … Continue reading “Tips for Working from Home During the Coronavirus”
The Coronavirus has Changed our World The coronavirus outbreak has completely reshaped all of our preconceived notions of what 2020 would be like. Between working from home and social distancing, not many of us are thinking about what life will be like after the virus. However, what will happen to your brand after the virus … Continue reading “Should I Already Be Thinking About My Post-Coronavirus Marketing Plan?”
Going the Extra Mile for Customers and Employees Will Build Brand Equity A Silver Lining From working from home to social distancing, the coronavirus pandemic has changed the way we live. It’s made us worry more and required us to see each other less. However, that doesn’t mean there can’t be something positive that comes … Continue reading “Kindness and the Coronavirus”
Coronavirus: Your Response Plan Above all, businesses in the travel, retail and restaurant industries have been disrupted by the coronavirus global pandemic. It’s crucial to make sure your marketing team is ready to take the lead in developing your organization’s response to this global health emergency. Action Plan Adapt to evolving conditions by designing a … Continue reading “Win More Customers from How You Respond to the Coronavirus”
It May Feel Like 2008, but the Coronavirus is Different While we’re not yet aware of the severity of the coronavirus’s economic effects, the plunging stock market and recession talk are bringing back memories of the 2008 financial crisis. But according to USA Today, the economic impact of the pandemic won’t be as severe or … Continue reading “How Does the Coronavirus Compare to the 2008 Recession?”
The Coronavirus Pandemic is Here The global health crisis of the coronavirus is here. It’s a pandemic that is having a serious effect on global supply chains and markets worldwide. Uncertainty about the virus are impacting businesses worldwide, and people are cautious and concerned. Businesses are suspending production and/or having employees work from home in … Continue reading “How Has the Coronavirus Affected Businesses?”
Let’s take a look back at some of the top trends in the digital marketing space for 2019. Each of these holds their weight in a permanent role within the SEO world. Let’s dive in. Content Marketing No matter the industry, business, or product, robust content is always important. The more relatable content (with targeted … Continue reading “Digital Marketing Trends of 2019: A Year in Review”
How Your Business Can Benefit From This Year’s Digital Marketing Trends The digital marketing world is always evolving. Although you may be aware of some of these trends, consumers might not be. Below is a find a list of digital marketing trends that can benefit your business in 2020. Shoppable Posts Social media is a … Continue reading “2020 Digital Marketing Trends”
How to Choose the Best Website Development Company or Web Designer for Your Business Are you looking for advice on how to select the best web designer for your company? A new website is a marketing investment that can drive your growth for the next 3 to 5 years. Investing in doing it right is … Continue reading “How to Choose the Best Website Development Company”
