There’s no argument, the almost space ship like shape, gull-wing doors, and gold-plated models are very cool. But they just weren’t cool enough to save the DeLorean DMC-12, which experienced problems throughout production, giving it a rough start.
On top of the lack of interest, John DeLorean, the company’s founder, was arrested in 1982 on drug trafficking charges he incurred while trying to raise money to save his business. Even though he was found not guilty, his reputation couldn’t recover to hit 88 miles per hour.
One thing we are noticing in 2021, is the return of 80’s nostalgia, and with only 6000 DeLoreans left in the world, their rarity has brought value back to the future. Now the company is planning on producing more of the iconic vehicle, and while recovering from legal issues is never easy, they plan to introduce a re-release very soon.
There’s always opportunities to play up nostalgia and try something that didn’t work before in a new way. With an eye for what ifs, and great scenario planning software, you can make a powerful impact.