Highlight key messaging
When you share your podcast on social media, remember that the real benefit of having a podcast is that you can use it to be laser focused on your messaging. Consider creating a post that features some of the most salient quotes from your podcast by using a still image and text. You can pull several of these quotes out of one podcast and feature them on social media, with a link driving traffic towards your podcast. You can also use video here too to include snippets of your podcast, again including a link to your podcast.
When you have a few episodes recorded, listen back to them, and see if there are any common themes throughout. You could also see which sections are the most popular by asking listeners. Then you can put together a supercut that follows a particular theme or features a particularly popular part of your podcast. Again, you can create videos of these supercuts and include quote images on social media.
A podcast is a fantastic way to drive interest in your brand and to position yourself as a leader in your industry. A few extra steps during production and afterwards can really boost your listenership and convey your messaging even to prospects who don’t have the time to listen to a full episode.
With a little thought and effort, you can boost the efficacy of your podcast and reach new listeners easily.