Here we are, in 2022, facing an explodingly ubiquitous digital revolution, with an evergrowing number of the global population logging on daily. In this light, the value of a solid online presence has soured to unforeseen heights, with companies lacking robust SEO marketing strategies vanishing in the blink of an eye. Here’s the cold truth: when looking for a contractor online, most people won’t even look past Google’s first page. And if you’re not there, your business may disappear into thin air.
Whether you specialize in roof repair, bathroom remodeling, or general building maintenance, SEO should be the cornerstone of your digital marketing plan. We take a look at top-notch strategies for turning your business into a market powerhouse, how SEO experts can help with your contractor marketing, and much more.
What’s All the Buzz Around SEO?
As Google rewrites search engine rules, SEO has emerged as the most vital digital marketing strategy to ensure your website ranks sky-high. Referring to an amalgam of advertising and technical optimization tactics, SEO arms you with all the necessary tools to play to your strengths and ensure a never-ending stream of clients. Yet SEO is not a walk in the park; to succeed, you need to team up with an exceptional marketing team who are well-versed in Google’s ranking system.
What’s more, your trusted SEO agency should value authenticity and value-creation above everything else. More so that Google has started rolling out a series of algorithm updates to stop black hat SEO marketers from gaming its crown jewel – search results. As Google’s spiders get more and more reliable, pretenders will soon be a thing of the past.
Here are some of the most important aspects all experts should focus on when crafting a winning contractor marketing strategy for your business:
Art & Science of Web Design
Any trustworthy business deserves a timeless web design, unaffected by fleeting trends. If you wish your contractor web design to withstand the test of time, entrust its creation to real pros who can grasp your business ethos and properly convey your service to the target audience.
Good web design is more than just making things look nice: it should feel almost transparent to the user, allowing for navigation without constraints. Users have certain mental maps in mind as they browse online space, and your website should be finely tailored to anticipate and accommodate these.
When landing on your website, it’s crucial that consumers feel instantaneous confidence that they have found exactly what they were looking for. If your site fails to ensure this sensation, things can fall apart quickly. It is therefore vital to entrust your contractor web design to professionals who can manage every facet of your site, from structural logic to aesthetics that draw users in.
Far from being a one-time venture with static content, building a stellar website is a continuous effort. Without the frequent updates to suit the ever-evolving visual trends and customer tastes, your website will suffer the same fate as many others- a promising launch with no lasting success.
More Than Words
Traditional communication walls are dissolving as businesses embrace digital content marketing through the synchronized use of blogs and social media to drive business growth. The audience continues to refine its taste, and computer algorithms increasingly deconstruct our unconscious with a forensic precision that would make Freud blush. These trends are ushering us into a new era where demand for top-notch content is higher than ever.
That said, crafting a blog with due depth, integrity, and style is an extremely valuable aspect of your overall contractor SEO campaign. Watch out for would-be professionals claiming to be experts yet offering boring, keyword-stuffed content that can easily kill your chances of attracting customers. You’ve surely been dismayed by the flood of poor content that still makes it to Google’s front pages. Yet, with sufficient research, it’s easy to locate real professionals.
A professional SEO firm should spread the word about your contractor practice, do so well, and do so often. Hiring a wordsmith who has penned a dozen novels will not do the trick for potent content marketing in 2022; apart from being inspiring, your content should be optimized for search engines. SEO pros must be extremely well-versed in all things SEO to elevate your blog’s visibility by applying bespoke digital marketing solutions.
The Power of SM Marketing
An outstanding website is just one aspect of contractor SEO; if you’re working to get your message out to the world, a solid presence on diverse social media channels is critical. Yet don’t bury your unique brand identity by resorting to clickbait techniques like posting pictures of cute animals or viral memes. Choose professionals who can craft an authentic, original narrative to maximize the impact of your messaging. Building lifelong trust with your audience hinges on your ability to engage while staying truthful.
Leveraging the power of social media is a great way to reach your target audience on a more personal level. Hearing out criticism and answering politely can help you build trust, while constantly monitoring customer engagement trends can help you refine your branding strategies.
For effective social media marketing in 2022, it’s imperative to know how to ponder your strategy, gather audience insights, and measure your success- consistently. Before rushing to spend money on advertising, it’s important to know who can be trusted with managing your contractor marketing on social media.
Why Choose ADVAN: Let’s Talk Growth
As one of the fastest-growing digital marketing agencies in Ohio, we must be doing something right. From website design and contractor SEO to social media and content marketing, ADVAN has all the expertise it takes to set your business apart. We’d like you to be involved from the start, keeping tabs on progress and offering suggestions as we go.
ADVAN’s close-knit team aspires to drive the SEO industry frontier while tackling the most demanding marketing challenges of today. Contact us now- let us together push the limits of what’s possible for your contractor practice.
