Digital Marketing for Manufacturers
Manufacturers tend to rely on traditional methods to promote their brands. These methods, including trade shows, networking events, and referrals, have been the lifeblood of their business for years.
However, your customers are online searching for your products and services, looking at your website to determine if you’re a reputable company.
Having a strong digital presence to attract your ideal customers is vital to your marketing success.
Learn some of the best digital marketing strategy for any manufacturing company from a digital marketing agency for manufacturers with over 20 years of experience in b2b manufacturing marketing.
Types of Marketing
Outbound Marketing Tactics
Outbound marketing is one-way communication, spreading your message to a large audience. Examples include:
- Print Ads
- Direct Mail
Inbound Marketing Tactics
Inbound marketing tactics involve two-way communication. With this type of marketing, you are reaching customers where they are. Examples include:
- Content Marketing
- Social Media
- PPC (Pay-Per-Click) Advertising
Ideally, you would use a strategy that involves a combination of inbound and outbound tactics.
Why Should Manufacturers Employ a Digital Marketing Strategy?
Your Customers Have Changed
Traditional methods, such as word-of-mouth and trade shows, aren’t the best or only way to reach your buyers. Your buyer is most likely already online and in the information-gathering process. This provides you with the opportunity to be there answering your customers’ questions.
How to Get Started
Whether you’re confused about how much to spend on marketing or where to even start, ADVAN can help. Our digital marketing experts know how to humanize your brand and bring it to life through multiple digital platforms, starting with those which will produce the best results.
Ask Your Agency These Questions
Before you start, ask the agency you are prospectively working with these questions.
- What is your experience in my industry?
- Who is my point person for this project?
- Will all of my project work be done in-house, or will some of it be outsourced?
- How many revisions are included with my project?
- What is the timeline for my project?
Marketing for Manufacturing Companies
In the world of manufacturing, having a sound digital marketing strategy is just as important as it is in any other industry. Specifically, successful digital marketing for the manufacturing industry allows organizations of all sizes to connect with their customers in a meaningful way. Simply put, companies that use digital marketing in the manufacturing industry have a leg up against their competition. At the same time, digital marketing for manufacturers doesn’t always come so naturally, which is where having a marketing team to help can make all the difference.
ADVAN has been a leader in digital marketing for manufacturers in Cleveland, OH for many years. Our manufacturing marketing experts combine extensive knowledge of manufacturing and the unique needs of this region to deliver effective digital campaigns. We offer powerful marketing partnerships to manufacturers in Cleveland, providing expertise that enhances your brand and drives business growth.