Put yourself in the mindset of your customers. If you are visiting a website to buy a product, do you want to click through several pages to find the right item? Do you want to be stuck wondering where the check-out button is? Probably not.
Every ecommerce website is different, which is why an ecommerce website designer should sit down with you and talk through what you want the user experience to look like. Once they understand your needs, they can use their knowledge of the ecommerce industry to create the best layout.
Also, you can never forget the importance of mobile shopping. Your website must have a seamless, quick mobile shopping experience for the customers visiting you from their smartphones.
Think like a customer, and you’ll see the results you’re looking for.