SEO For Publishers
Just over a decade ago, “print is dead” was a common refrain. Magazines and newspapers were losing their lifeblood—pricey print advertisements—to the web. The rapid turn of events took a heavy toll on publishers, yet the most resilient have adapted well. Today, as the weather has cleared, more and more publishers are moving their content online, leveraging the limitless power of SEO to promote it on a global scale.
If you too wish to get noticed in the right light, join us as we examine why SEO for publishers is essential for your success in 2022, how Google treats information, what to expect from industry professionals, and more.
Why Publishers Need SEO in 2022
As a publisher, you share knowledge, stay current on vital developments and trust the transformative power of words. Noble as your cause may be, it can perish amid relentless competition if you fail to get your message out there. And what can beat Google in reaching billions of people that could become your avid supporters? Dominating a staggering 90% of the global search engine market, Google presents you with limitless potential to win readers’ hearts; all you have to do is produce meaningful work and nail SEO for publishers.
The truth is, seeing a flood of firms trying to outsmart Google by ranking trite content, publishers are often wary of SEO. This is a healthy dose of skepticism, shared by the audience and Google. Thankfully, the search engine behemoth has enhanced its algorithms over fifty times over the past five years- and keeps doing so- in an effort to resist this global trickery and offer people meaningful content. This means the con artist’s time is running out.
Meanwhile, you could join the wave of forward-thinking publishers who help Google in the battle, crafting meaningful content and meriting high rankings by offering a truly exceptional experience. SEO is a powerful tool that can benefit everyone involved, only if approached properly. Make sure to entrust the process to a reliable SEO agency that can apply a holistic campaign for the ultimate success of your publishing business. And it all starts with a stunning web design.
Enriching the User Experience
Babies interpret the world through visuals way before they can speak. We have an innate predisposition to be moved by beautiful images, perhaps due to the ancestors’ time spent on the African savannas.
For human beings, a picture is often truly worth a thousand words, as the old adage goes. We witness visuals reign supreme in today’s online ecosystem, with text playing a supporting role. Our increasingly interconnected, technologically-advanced society creates a perfect ecosystem for effective communication through images. Crafting a one-of-a-kind web design that is as loyal to your brand ideals as it is to your audience is the first crucial step on your road to long-term success.
Any competent SEO agency will know persuasion is only possible through the harmony of both- visual and textual elements. The finest website in the world will fail to inspire if it contains banal content, and the wisest words can go unnoticed without captivating visuals. If, however, these two go hand in hand- something magical happens.
Be sure to entrust your SEO to real professionals who can oversee all aspects of your marketing strategy from web design for publishers and content architecture to technical optimization and digital marketing. While you might hire a skilled freelancer to take care of your web design, it can fail to integrate well with other vital aspects of your SEO strategy. It is always best to opt for all-rounder professionals who’ve assembled a stellar team that can work in harmony, with your overall brand goals in mind, to help you thrive.
Partnering with Google
In an increasingly hurried world, no one has time to waste on a slow and underperforming website. The most visually-appealing website in the world can fail to rank if it isn’t technically sound. Technical SEO refers to the process of increasing organic ranking factors by ensuring all Google’s requirements are met. You can’t blame Google for ignoring your outstanding content if your site sends visitors down dead ends via broken links; the search engine giant wants to grant its consumers the smoothest possible experiences.
Your trusted SEO firm should make sure your website loads quickly, without any hindrances, and is easy to navigate on mobile and desktop devices alike.
Partnering with Pros: How ADVAN Can Help
Our mission is straightforward: to ensure your publishing website ranks sky-high. For this end, we apply bespoke marketing solutions across all aspects of SEO: user-friendly web design, compelling content, robust SM marketing and technical optimization. At ADVAN, we build and execute world-class SEO campaigns to ensure your website gets the attention it deserves.
Contact ADVAN today to start building an online presence that strikes a chord.
