SEO Marketing for Technology Companies
Is there any limit to the omnipresence and power of digital technologies? It seems there is not. Zuckerberg envisages humankind’s new future in the metaverse, AI can diagnose ailments better and faster than humans, and Musk is pondering transmitting scents online. A forward-looking technology company in 2022 is a treasure trove of endless possibilities, leveraging the power of the digital space to alter, discard, and shape realities.
As smaller companies are snapping at the heels of tech behemoths, they need robust SEO strategies to stand out and build heart-to-heart relationships with their audience. Join us as we dive deep into the ins and outs of SEO marketing for technology companies, how industry experts can help you build a loyal following, and more.
Who Are You Addressing?
At the heart of SEO marketing for technology companies lies a question that goes to the nub of thought: how can you know your audience? It goes without saying that a firm’s success hinges on a thorough understanding of the values its target audience holds dear. Yet knowing this theoretically doesn’t mean everyone succeeds in practice.
The key lies in examining human psychology and crafting experiences that go hand in hand with the anatomy of the human mind.
How Our Minds Work
The truth is, we think in categories. Your neighbor with crunchy brown hair and malachite eyes seems to you so beautiful that you can’t help but stare. And the very act of classifying what you consider “beautiful” implies that some fall outside your beauty ideal. Classification is so important to evolution that it has become mostly uncontrollable. We can’t help but classify.
Google knows our mind’s tendency to categorize all too well. A web surfer searching for the best SEO agency has certain expectations and criteria in mind. By analyzing local search patterns, Google constantly evaluates what we deem more and less favorable to tailor its database accordingly and help us locate the most relevant content with ease. In doing so, it provides technology companies with extensive information on what their audience is expecting. And what better way to connect with your target audience than by knowing their pain points?
What To Avoid
Using over 200 factors to rank websites, Google despises those who try to outsmart its algorithm by crafting meaningless content around search terms. Using keywords as an end rather than a means is a double-edged sword; you’ll be punished by both Google and the audience. Anyone can easily skip your uninsightful content even if it pops up first in their search, and Google is sharpening its weapons to detect trickery like “keyword stuffing.”
It is therefore critical to entrust your SEO marketing for technology companies to real experts who know their stuff. Ideally, an SEO agency should’ve mastered Google’s technical language and also share its determination to offer the best advice and drive organic sales through meaningful, informative content.
Designing Experiences
People connect with images emotionally and instantly- in a matter of milliseconds. When chosen wisely, visuals can reach the most impenetrable parts of the human heart. And with our attention span dwindling like never before, those too indolent to digest your stellar content may be tempted to do so through appealing images and colors. In a way, web design is your best bet for enticing people to delve deeper.
You should, therefore, never compromise on professionalism when looking for one-of-a-kind web designers. Robust web design for technology companies rests on the experts’ ability to get the emotional tone of visuals in line with your brand values. Any competent SEO firm should appreciate the importance of a solid online presence for ranking your website #1 in search results, and crafting a user-friendly web design is the first step in the right direction.
Web design and human emotions are intricately bound. We at ADVAN know how to work with the visual elements of text and color, marrying our deep knowledge of your target audience and brand values to craft aesthetic experiences that inform and inspire.
The Art of Persuasion
If there ever was a time for technology companies to master the fine art of persuasion, it is now. Top-down command is a thing of the past. Baby boomers and Generation X who make up the vast bulk of modern workplaces are notorious for questioning authority at every turn. People are craving meaningful content that can persuade them to opt for a service, and if you fail to provide them with such- they’ll look elsewhere.
Effective persuasion involves four essential elements:
- Establishing credibility: Why should the audience trust your service? What distinguishes you from a flood of other firms? Have you proven yourself knowledgeable? Then show it.
- Establishing common ground: Appealing to the innermost desires of the people you’re trying to persuade; even the slightest discomfort can easily dissuade anyone from jumping on board. This is where mere keyword analysis will no longer do the trick; you should research further.
- Emotive language: while you need numbers and compelling evidence to establish authority, stories and vivid language are your secret weapons for connecting with your customers on an emotional level. People’s decisions may seem rational at first glance, yet digging deeper always uncovers a plethora of unspoken feelings at play. Try to detect such patterns.
- Dialogue: The true art of persuasion has the potential to bring people together, advance ideas, encourage dialogue, drive change. Far from being a mere tool for manipulation and sales, a robust persuasive campaign rests on constant learning and negotiation.
“In the beginning was the word,” reads the Bible, and it certainly is in the beginning of any robust SEO strategy in 2022. Words can make or break your content marketing goals, so it is essential to check out the agency’s blog before entrusting your content to would-be professionals who do not understand the magic of words for powerful persuasion. Choose SEO experts who can plan and execute the whole process of content creation- from brainstorming to publishing- so that it flows seamlessly into the rest of your digital marketing campaign. Know whom to trust!
The Next Steps: How ADVAN Can Help
SEO is a joy when you have experts by your side. A professional SEO agency means the difference between insight and plain words, user-centric web design and poor graphics, successful SM marketing and one that constantly lags behind.
ADVAN is a stellar team of SEO experts, web designers, content architects and digital marketers who never tire of applying bespoke marketing solutions to skyrocket your technology business to unspeakable heights. Never miss out on SEO growth again- contact ADVAN now.
