Google is a mysterious entity that somehow gives us the information we need for virtually any subject we can think of with the click of a button. How does Google know what to show us when we put something in the search bar? What do the algorithms do behind the scenes? While most people outside of Google do not know exactly how it works, website design companies like ADVAN have developed strategies on how to use Google to our advantage.
Search engine optimization or SEO is the process by which we tailor content in such a way that encourages Google to prioritize certain websites. Google always puts what it perceives to be the most important information at the top, so we optimize content for specific keywords and phrases. Then, Google combs through this content, deems it relevant, and pushes your company’s site to the top of the charts.
Our approach to SEO begins with rigorous research. We have to take a look at what keywords other businesses in your industry use to convince Google they are the most relevant source. Once we have an idea of what the competition is doing, we start developing content that pushes your website to the number-one spot.
ADVAN Design offers immense experience in the world of SEO, having helped countless businesses maximize their incoming traffic and convert visitors into customers. With our SEO strategies, you will see your customer base start to grow as your business rakes in profits.