5 Steps for Creating a Cohesive Brand Identity

What is Brand Identity?

Your brand identity refers to the way your company portrays itself across all platforms. It includes everything from your advertising and logo to your email marketing and social media. 

Why Does Brand Identity Matter?

Your brand identity is vital to your business and needs to be consistent since your audience can encounter your brand in various places. A user might arrive at your website, your social media profile, or your online reviews. Cohesive branding ensures consistency across all platforms so that your brand becomes immediately recognizable. It allows you to make the right first impression with your audience, increase sales, become more recognizable, and be remembered. Establish a cohesive brand identity early on to save time and effort further down the road.

How to Create a Cohesive Brand Identity

1. Identify Your Audience

Consider how your brand is currently perceived. Your key message(s) should be clearly understood by your target audience.

2. Define Your Story

Customers will relate to your brand through your brand story. Develop a story that sets you apart from your competitors. Include your brand story in all of your marketing efforts, including your goals, how it has evolved, key products or services, and your values.

3. Use a Consistent Color Palette

The colors you choose for your branding should complement your logo. Consulting a graphic designer or website design company is a great way to ensure consistency across all branding elements.

4. Use Complementary Fonts

Choose fonts that are easily readable and ones that will look good across all of your marketing materials. If you want to mix it up, consider using a font family that has matching fonts for different elements.

5. Maintain a Consistent Voice

Define your brand’s voice before you tell your story. Try to imagine that your brand is a person. Could you describe its personality in a few words? Once you’ve established your brand’s voice, develop a content guide with dos and don’ts for your team to refer to while producing branding materials.

Stand Out Among Your Competitors

Use these tips to create a cohesive brand identity and your branding will be as consistent as possible. Whether you’re developing your brand identity in-house or with a marketing company, remember that consistency is the key to success. 
Your brand needs to stand out among others in your industry, so tell your story to customers so they believe in what you’re doing. If they believe in you, they’ll be more likely to buy what you’re selling. Take control of your brand and your audience’s experience with ADVAN branding services. Contact us to learn more!