A Guide to Accelerated Mobile Pages (AMPs)

An Accelerated Mobile Page (AMP) is designed by Twitter and Google to make mobile pages faster. Website speed is important to your visitors. In fact, around 40% of users will abandon a web page that takes more than three seconds to load, according to Neil Patel. AMPs cut download time between 15-85% in initial tests. Overall, AMP-optimized pages rank better, not to mention that the increased performance can convert your users into customers.

How Does an AMP Work?

The AMP plug-in leverages stripped-down HTML files that create mobile-friendly and faster copies of your webpages. Because it uses stripped-down HTML, no forms are allowed on AMP plug-in pages, and custom fonts should be specially loaded. While AMPs come with some limitations, the most important factor here is speed. 

Benefits of AMPs

• Increased Traffic and SEO Ranking – AMP standards can help pages load faster, which improves user experience and increases the time visitors spend on your site. Page load time also affects your website SEO. If two sites rank similarly on Google, the one with the fastest page speed gets priority.
• Low Bounce Rate – With faster pages, visitors will stay on your site longer, since the user experience is good. With AMPs, users will be less likely to ditch your site early due to slow loading times. In fact, a 1-second delay in web page speed can decrease conversions by up to 7%!
• Increased Ad Views – AMPs enhance the usability of images and banners. This means there will be an increase in ad views, which means you can maximize your site’s revenue.

AMPs: A Few Things You Should Know

If you’re looking to implement AMPs for your website, make sure you’re aware of these standards:

• Must have a streamlined version of CSS
• Can only use the JavaScript library that AMP provides
• Sites must be properly validated to work every time
• Forms are not allowed on AMP plug-in pages
• Custom fonts must be specially loaded
• Declare the height and width of your images for optimal formatting
• Use AMP-approved extensions for videos

Increase Your Website Speed

AMPs are powerful tools that can help you meet Google’s standards for website speed. Plus, AMPs are surprisingly easy to implement on many common content management systems (CMS), like WordPress. Contact ADVAN today to learn more about AMPs and how to increase your website speed.