How to Get Employees to Share Your Content on LinkedIn

Are you wondering how to get your employees to share your LinkedIn content? You are not alone! Here are some ways to encourage your employees to share LinkedIn content.

First: Why Encourage Employees to Share?

Both employees and companies can benefit from getting colleagues involved with LinkedIn marketing. It allows you to expand your reach and engagement with customers and prospects on LinkedIn. And statistics show that people are more likely to trust content shared by a personal profile, rather than a corporate one. For instance, people are 8 times more likely to engage with content shared by an employee than by a brand or company. 

Keep Employees Informed

Encourage your internal team to like, comment, and share your posts to increase engagement. And while you’re at it, be sure to reiterate how effective these engagements can be when you’re asking for their help. Let them know how many followers your company page currently has, how many employees have shared/liked/commented, and how many connections all employees have collectively. Then, share your goals for the initiative to get everyone on board.
Here are a few ways you can support your team to increase engagement.

1. Activate LinkedIn Employee Notifications

LinkedIn has a feature which allows you to let your employees know when you’ve posted an update to your company page. Note that the employee must have linked to your company page from their profile in order to receive a notification. When you post an update, just click the “Notify Employees” button to let them know.

2. Utilize Teammates Feature

The Teammate feature allows employees to see LinkedIn updates from their current team members. You can implement notifications such as birthdays, work anniversaries, shares, posts, and more. Similar to activating the Employee Notifications, anyone you want to add as a teammate must have linked to your company page from their profile. This is a feature that LinkedIn just rolled out and will be making updates to in the future. It’s also important to note that any teammate who no longer works for your company will automatically be removed from your current teammates.

3. Work with Employees for Content

The content on your company page should reflect your culture, and you’ll need help from your employees to achieve this. It’s a good idea to implement an internal process for collecting this type of content. For example, you’ll want to share your social media strategy with your team, so everyone is on the same page as to your goals. As a tip, identify one person as your go-to social media leader. This person can be in charge of coming up with ideas for posts and taking photos around the office as well as at other company functions. Featuring employees on your company page can also encourage them to share, like, and comment on posts. Finally, be sure to share your LinkedIn performance metrics with your team to encourage them to keep helping.

4. Return the Favor

After they’ve done their due diligence in supporting the company page, support your team members in return by helping them create their own content for LinkedIn, with posts that can be shared by teammates. 
While some employees may use social media on a regular basis, others may be novices. To start, ask your employees some of these questions:

• What project are you currently working on?
• What event(s) do you have on your upcoming calendar?
• What are you inspired by?
• What recent industry news can you share?

In addition to these questions, be sure to provide some “how-to” documentation for posting on LinkedIn, as some employees may be newer to it than others. 

Make it Easy for Your Employees

The easier you make it for your employees to support your LinkedIn initiatives, the better. By getting your team involved in not only your social media marketing plan but also your overall goals, as well as metrics, you’re creating reasons for them to invest in your company.
Looking for further advice on how to increase your LinkedIn engagement? Contact ADVAN’s social media marketing experts today!