1.      Digital marketing is one of the most powerful forms of marketing

Digital marketing has the potential to change the way a business owner connects and interacts with its customers and potential clients. For digital marketing to work, there must be a deliberate effort to put into the right strategies and implement them. When done properly, business owners can expect conversions in just a couple of months.

2.      It’s the most cost-effective way to market your business

Marketing can be a costly affair, requiring huge investments of time and money, and small businesses may not have the capital to invest. Digital marketing has changed that and leveled the playing field in terms of marketing. All that a business owner needs to do is choose the right digital marketing mix, and they’ll get more for the little they spend.

3.      It’s a measurable form of marketing

It’s difficult to quantify the success of traditional marketing mediums such as radio and television, but digital marketing is measurable. This is one of the reasons to consider using ADVAN marketing. Various analytic tools capture data in real-time, which a business owner can use to measure what marketing tactics are working and invest more in those areas, and know which ones they should stop using entirely.

4.      Allows targeting of buyers

When you use newspaper or any other traditional form of advertising, you hope the ad will reach your target audience, but digital marketing is strategic in its approach to reach a specific target audience. With digital marketing, specifically SEO, a business owner can use content enriched with keywords that allows them to capture web users searching for those particular keywords.

Targeting your audience gives you more chances for success and offers more value for resources like time and money.

5.      Most people start their purchasing journeys online

Today, most people will search online when they are looking to purchase an item. Your target customers are no different. They will first turn to their favorite search engines to look for their preferred goods and or services. By using digital marketing, you are increasing your chances of showing up in front of them and expanding your customer base. One of the ways to ensure you reach potential customers is by creating relevant and timely content on the specific goods and or services you offer.

6.      Your clients are on social media and digital marketing ensures you’ll reach them

People have embraced technology greatly and more continue to do so daily. With traditional marketing, there’s a market that you’ll miss out on. People of all ages and social statuses are on social media, and when properly utilized, you can capture a broader customer base. The only limitation when it comes to digital marketing is your creativity and how far you’re willing to go. According to eMarketer, 2.34 billion people use social media, which translates to one-third of the world’s population. When done properly, digital marketing can have a significant impact on a business’s revenue.

7.      Digital marketing allows business owners to connect with mobile customers

The majority of the people who are surfing the internet do so on their mobile devices. Using digital marketing ensures you capture these users, and when done right, you’ll have conversions in no time. With a responsive website, you’ll reach customers who use all types of devices to access the internet.

8.      You can change your marketing strategy instantly

Digital marketing analytical tools provide access to real-time information on which strategies are working and which ones aren’t. Business owners can invest more in the ones that are working and abandon the ones that are lagging. This isn’t true for traditional forms of advertising, which are rigid in that you have to see the strategy to the end before you launch another one.

9.      Digital marketing creates a level playing field, allowing a business to be competitive

Most if not all traditional forms of advertising are capital intensive. What this means is that large businesses that have access to huge sums of capital will have undue advantage over small businesses.

Digital marketing doesn’t require huge investments in terms of money and time. All that’s required is access to the internet and understanding the strategy one is going to use. With digital advertising, businesses aren’t constrained to a certain demography or region. When done properly, digital marketing strategies give business owners a larger customer base, which will increase the revenue of any business.