Optimize Your Website For Local Keywords
We incorporate relevant local keywords throughout your website content, including in your page titles, meta descriptions, headers, and body text. This will help search engines understand the geographical relevance of your website and improve your chances of appearing in local search results.
Create Location-Specific Landing Pages
If your business serves multiple areas within Bergen County, location-specific landing pages may make sense. These pages can target specific towns or neighborhoods, allowing you to rank higher in local search results for each location.
On these landing pages, include information about the services you offer in each area, customer testimonials from local customers, and any other relevant details that will help users in that specific location find and choose your business.
Optimize Your Google Business Profile Listing
Google Business Profile (GBP), formerly Google My Business (GMB) is a powerful tool for local SEO. We ensure that your GBP listing is complete and up to date with accurate information about your business, such as your address, phone number, and business hours. You should encourage customers to leave reviews on your GBP listing, as positive reviews can improve your search rankings.
Create Locally-Focused Content
We develop content that is specific to Bergen County that helps you establish your authority and relevance in the local market. Some examples are onsite blogs and articles that highlight local events, attractions, or topics of interest to your target audience in Bergen County. This will not only attract local visitors but also improve your chances of earning backlinks from other local websites.
Leveraging Keywords for Bergen County SEO Success
Keywords play a crucial role in SEO, and leveraging them effectively can lead to success in Bergen County’s competitive market. Here are some tips for using keywords to optimize your website for local search:
Conduct Thorough Keyword Research
We start by identifying relevant keywords related to your business and Bergen County, using keyword research tools to find high-volume keywords with low competition. These keywords should reflect the intent of your target audience and align with the products or services you offer.
Include Keywords Naturally In Your Content
Once we have a list of targeted keywords, they are incorporated naturally throughout your website content. We focus on creating high-quality, informative content that is valuable to your audience, while strategically placing keywords in headings, subheadings, and the body of your text.
Optimize Your Meta Tags and Headers
Meta tags, including the meta title and meta description, are essential for SEO. We include your primary keywords in these tags to optimize your website for local search. Additionally, use headings and subheadings (h2, h3, h4, etc.) to structure your content and include relevant keywords. This will not only improve the readability of your content but also help search engines understand the context and relevance of your web pages.