Technical articles

  • employer branding video

Recruit Talent With an Employer Branding Video

2023-02-06T14:40:54-04:00February 6, 2023|

Employer Branding Video Recruiting topflight talent can be a challenge, especially during a saturated job market. Make your business stand out to potential employees by creating an engaging recruitment video! A potential employee’s first impression of your brand could make or break their [...]

  • mistakes business owners make when using seo

Mistakes Small Business Owners Make When Using SEO

2023-01-20T09:41:51-04:00January 24, 2023|

Some Mistakes Small Business Owners Make When Using SEO Search Engine Optimization is a powerful tool that can really make a difference for your business. It is, however, a complicated and protracted process that requires expertise, care, and attention. If you choose to [...]

  • cumulative effects theory

What Can Marketers Learn from Cumulative Effect Theory?

2023-01-13T10:05:23-04:00January 17, 2023|

Cumulative Effects Theory It turns out that there is real power in positivity, especially when it comes to marketing your product or service. Cumulative Effect Theory is a new way of thinking about the effects of media on society. The theory posits that [...]

  • Video Production On a Budget

6 Things To Remember For Producing Video On a Budget

2023-01-10T12:46:00-04:00January 10, 2023|

Video Production On a Budget Video production can get very expensive very quickly. With multiple revisions comes several hours of additional work for the videographer, the editor, and the people featured in your video. Getting it right—or close to right—the first time, then, is [...]

  • action words for sales

Using Action Words For Sales | Improve Sales Conversions

2022-12-07T11:37:19-04:00December 2, 2022|

Action Words For Sales Action verbs are the difference between flat copy and engaging, take-action language. When you use these types of verbs, you immediately elevate your writing to clear, direct instructions that readers are more inclined to follow. If you’re not familiar with [...]

  • types of video: interview video

6 Types of Video Marketing (and When To Use Them)

2022-11-09T13:37:57-04:00November 11, 2022|

Types of Video Marketing If a picture can speak a thousand words, what can video do for your brand? It’s no secret that video is an incredibly effective tool for marketing. With video responsible for generating leads for 84 percent of businesses last year, [...]

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