SEO Trends 2021: Super Charge your Business in the New Year It’s a brand new year, and as always the rules for ranking on Google are changing. You might be wondering, what SEO trends should I be tracking in 2021? We’ve compiled a list of SEO trends and tips for 2021 that we expect are … Continue reading “SEO Trends to Super Charge your Business in 2021”
The Importance Of Branding Your Business You probably hear the terms brand and branding a lot in the marketing industry, and you might be wondering what all of the hype is about. Is it really that important to build and maintain a brand? Is it an effective investment in your business? The quick answer is … Continue reading “Why Branding Matters”
Not only is Facebook the largest social media platform in the world, but it also has endless potential for business marketing through tools like Facebook Shops, photos, posts, advertisements, and more. So if you’re not utilizing the potential Facebook has to offer, it’s time to start. Why Facebook? Facebook is a massive landscape with more … Continue reading “How to Use Facebook Shops to Grow Your Brand”
How to Ask the Right Questions When Hiring a Website Developer Is your company in the market for a website developer? If so, you need to make an informed decision before choosing the right person. Your website is your brand’s most powerful digital marketing tool, so partnering with the right website developer is critical to … Continue reading “Questions You Should Ask When Hiring a Website Developer”
LinkedIn is a hub for networking and business development, which makes it a great way for manufacturing companies to strengthen their reputation. If you haven’t already, it’s time to consider how you can leverage LinkedIn for marketing. Not only can this tool help drive business, but LinkedIn also gives manufacturers a place to tell their … Continue reading “How Manufacturers Can Leverage LinkedIn”
Why Choose WordPress Website Design? Your website is one of your most powerful marketing tools, so it’s important to use it to its full potential. If your website is developed in HTML, you may be spending thousands of dollars for maintenance and upkeep, unaware that there’s an easier solution available. So let’s talk about WordPress. … Continue reading “Why Choose WordPress CMS?”
What Are Meta Descriptions? Why Do They Matter? One of the main goals of marketing your company or brand is to increase online engagement. And one of the fastest ways you can do that is through a tool called a meta description. So what is a meta description? Put simply, a meta description is an … Continue reading “How to Write Meta Descriptions”
Refresh Your B2B Content Looking for a way to refresh your brand’s B2B content? As a marketer, you may often find yourself trying to find a way to make a product or service sound exciting. This is often a challenge in the B2B sphere. When searching for content inspiration, you may find it easy to … Continue reading “Running Out of B2B Content Ideas? Start Here”
Attracting Attention to Your Company Website When it comes to expanding your brand visibility, it’s all about building trust with potential customers. Internet users tend to not trust the links search engines list as ads. For this reason, the continuous growth of your brand’s organic traffic should be a top priority. What is organic traffic? … Continue reading “How to Increase Organic Traffic”
What Are Keywords? Do you want to learn how to use keywords for SEO? Whether an internet user has a question, is trying to make a comparison or needs to remember the name of that one song, a search engine can usually provide the ideal answers and solutions. What are keywords? Keywords are the words … Continue reading “How to Use Keywords for SEO for Optimal Business Growth”
Have you and your colleagues been considering setting up eCommerce sites? Have you been considering adding eCommerce functionality to your company website? See below to learn about how to sell online as effectively as possible and connect with the ADVAN team today to learn more. Define Your Target Audience It will be critical for you … Continue reading “How to Develop the Best eCommerce Sites | 4 Tips”
Be Authentic Although using stock photography is a great way to build quality Instagram posts, to really build authenticity into your brand you need real-time content. When potential customers or clients are viewing your Instagram page, you want to provide them with a glimpse into the people behind the brand and the company culture. Real-time … Continue reading “6 Expert B2B Instagram Tips”
Research, social media, print ads, blogs — these are all examples of marketing. With all of these options, it’s hard to know where to start. Not to mention that as a small business owner, you’re probably already juggling a lot of different tasks. So you’re ready to start marketing your small business, but you may … Continue reading “Small Business Marketing 101”
Using Your Brand’s LinkedIn Company Page as a Marketing Tool Without a doubt, your LinkedIn company page can be a powerful digital marketing tool. LinkedIn has transformed the way businesses and individuals handle networking, hiring, and more. Where some social media sites such as Facebook or Instagram can limit certain brands when it comes to … Continue reading “Using Your LinkedIn Company Page to Your Advantage”
If you’re reading this, you’re probably interested in getting your website more traffic and a higher rank in Google. Maybe you thought that you had to increase your website authority score to achieve this. While that is never a bad idea, you first need to focus on what causes this score to rise or fall, … Continue reading “How to Increase Website Authority”
In today’s society, Google is our best friend. We can find just about any information on there; from addresses, to products, to websites, even finding the best local Mexican restaurant. These searches can include typing one or two words in the search bar, known as short tail keywords. On the other hand, longer phrases, three … Continue reading “6 Reasons to Focus on Long Tail Keywords”
A logo is your company’s identity and represents the style of your brand. It says a lot about who you are, which is why you should hire a professional graphic designer to create yours. And be sure to check out their portfolio of past work to make sure you like what they’ve done. Before you … Continue reading “Why You Should Invest in Professional Logo Design”
There are a lot of things to learn when starting out in the graphic design field. You’ll need to be skilled in Photoshop, Illustrator, and InDesign, not to mention staying up to date on the latest design principles. As a team of graphic designers, there are some tips we wish we would’ve received as beginners … Continue reading “Tips & Tricks for Graphic Designers”
If you’re like me, you’ve probably found yourself in quite a few Zoom video meetings lately. Even though you may be working from home during these meetings, it’s important to appear as professional as possible. For me, it helps to prepare for the meeting as if I were participating in person. That includes taking a … Continue reading “How to Look Your Best During Zoom Meetings”
Whether you’re thinking about designing a new website or redesigning your existing website, it’s important to understand the relationship between website design and search engine optimization (SEO). While they are different, both website design and SEO can give your website visitors what they’re looking for and grow your business. The team at ADVAN creates beautiful … Continue reading “How Website Design and SEO Go Together”
An original business card design can help you stand out from the pack. While we may live in a digital world, that doesn’t mean people aren’t handing out a physical business card at networking events. Finding a physical card in their wallet the day after an event can help a customer remember who you are. … Continue reading “8 Simple Rules of Business Card Design”
Whether you’re interested in business card design, logo creation, or website design, graphic design is of utmost importance when you’re looking to visually communicate your product or service’s features, benefits and USP (unique selling proposition). In order to create a cohesive brand and increase customer recognition, you’ll want to carry the same look and feel … Continue reading “The Importance of Graphic Design for Your Business”
Research shows that effective logo design can have a positive effect on a brand. Over time, this commitment can even affect company performance. Think of a few long-lasting legendary brands such as McDonald’s, Apple, and Starbucks. When you think of these big names, the first thing that enters your mind is the brand’s logo design. … Continue reading “The Power of Logo Design”
When it comes to increasing your position on Google searches, it’s a known fact that content updates are king. The more quality content you add and how often you update existing content can make all the difference. But simply increasing the number of keywords used in each piece of content isn’t going to cut it … Continue reading “How Social Media Affects Your Google Rankings”
Even in our digital world, print advertising is not dead! Print advertising is still effective, and consumers interact with print ads differently than with digital. Print marketing materials like direct mailers allow you to reach potential customers that match your target audience. A campaign that utilizes print advertising in conjunction with digital marketing can produce … Continue reading “Print Ads are Not Dead!”
Instagram has over 1 billion monthly users, and it’s a competitive place to grow your following. Fortunately, the ADVAN team has some tips to share on how to make your business stand out among the competition and get more Instagram followers. Start an IGTV Series Video is more popular than ever, and more and more … Continue reading “How to Get More Instagram Followers”
Starting off each day with the right mindset is crucial to your mental wellbeing and productivity. With the new normal of working from home, many of us have had to make adjustments to do our jobs from home. Working from home comes many new distractions and interruptions. This is where a morning routine becomes crucial … Continue reading “5 Steps to Take Each Morning to Maximize Productivity”
Lately, our team has been discussing the importance of organization. While some of us our born with this trait, others need a little more help in this department. And trust me; we get it-you’re busy. And staying organized can seem like a never-ending task when you’re trying to manage your personal life and your professional … Continue reading “ADVAN’s Top 10 Ways to Stay Organized”
The digital world is always evolving, and it’s important to stay on top of trends if you want to remain relevant. We know that you may be wearing many hats as a marketer, and these free apps can help make your job a little easier. YouTube YouTube is the largest video-sharing platform in the world … Continue reading “Free Apps for Social Media Marketers”
Are you wondering how to get your employees to share your LinkedIn content? You are not alone! Here are some ways to encourage your employees to share LinkedIn content. First: Why Encourage Employees to Share? Both employees and companies can benefit from getting colleagues involved with LinkedIn marketing. It allows you to expand your reach … Continue reading “How to Get Employees to Share Your Content on LinkedIn”
While it may not seem like a big deal, don’t underestimate the importance of consistently updating your website. In order to stay competitive, you need to update your site frequently in terms of design and functionality. With the number of users online today, regular website updates can help build up your business and even contribute … Continue reading “7 Reasons Why You Should Update Your Website”
Optimize your Google My Business with these steps Google My Business (GMB) is a free tool that allows businesses to manage their online presence on Google. It’s beneficial to set up your GMB account so that users can find you when they are searching for your products or services. With Google’s local search results, a … Continue reading “How to Optimize Your Google My Business Listing”
A complete guide to YouTube optimization When someone mentions SEO, you probably think about Google. But did you know that you can also optimize your YouTube videos? YouTube video optimization is a powerful SEO tool since YouTube viewers watch 4 billion+ hours of video each month! Optimize your videos to boost your online presence with millions … Continue reading “How to Optimize Your YouTube Videos”
What is an Email Open Rate? An email is only technically “opened” when the user clicks on a link in the email or enables images in your email to be displayed. The open rate is calculated by taking the number of users who open the email and dividing it by the number of emails sent … Continue reading “How to Improve Your Email Open Rates”
Traditional Marketing vs. Digital Marketing Technology has changed marketing for small businesses and large businesses alike. But large businesses are not the only ones who can benefit from this new technology. When getting started, a small business owner is focused on getting customers. While traditional advertising can be effective, there’s a more efficient way. Small business … Continue reading “Why Small Businesses Need to Invest in Digital Marketing”
Get an SEO edge by posting your podcast transcripts Your Podcast Has Power So you’re using podcasting to connect with your target markets better than ever before. This medium is effective when it comes to keeping your audience engaged, but are you truly getting the most out of your work? Did you know that you … Continue reading “Using Podcast Transcripts to Your Advantage”
What is Employee Productivity? Employee productivity can be the determining factor of a successful company. It is a measure of each individual employee’s output. If by increasing employee productivity, your business can benefit from: Increased Profitability Lower Operational Costs Increased Engagement Reduced Employee Burnout Improved Morale Optimized Resources Improved Customer Service Improve Productivity at Work … Continue reading “7 Tips for Increasing Employee Productivity”
Social Media Trends It’s true that most people spend a good amount of time on social media these days. In fact, 90% of millennials use at least one social media platform regularly. That’s why marketers believe social media should be part of everyone’s marketing strategy. But keep in mind that it can be difficult to … Continue reading “2020 Social Media Trends”
You may come across posts that say “Promoted Stories” or “Recommended for You” while browsing social media platforms. This is native advertising, which blends into the content on the platform in which it is placed and delivers messaging in a more organic way. These ads look like they actually belong in the interface and therefore … Continue reading “What is Native Advertising?”
An Accelerated Mobile Page (AMP) is designed by Twitter and Google to make mobile pages faster. Website speed is important to your visitors. In fact, around 40% of users will abandon a web page that takes more than three seconds to load, according to Neil Patel. AMPs cut download time between 15-85% in initial tests. … Continue reading “A Guide to Accelerated Mobile Pages (AMPs)”
Content marketing is used by businesses across the globe. It can increase sales, cost savings, and help you attract qualified customers. However, before we get into the benefits of content marketing, let’s start with the basics: What is content marketing? What is content marketing? Content marketing includes the creation and sharing of relevant content to … Continue reading “How to Build Your Business with Content Marketing”
At a basic level, a marketing firm provides marketing services to other businesses. Additional generic terms include marketing service, marketing agency, etc. But what does a marketing firm actually do? From SEO services to social media management, each company offers its own unqiue services. However, the goal is the same: to drive traffic and increase … Continue reading “What Does a Marketing Firm Do?”
Elevate your business and brand with ADVAN’s social media strategy services When you choose ADVAN as your social media marketing partner, you’ll gain access to a team of digital marketing experts. With 25+ years of experience in the industry, we have the capability to leverage powerful software applications, analytical data, and influencers. ADVAN’s digital marketing … Continue reading “Social Media Marketing Services”
Social Media Marketing: Times Have Changed The coronavirus has brought with it tons of change. From homeschooling kids to working from home, we’re trying to adjust to this “new normal.” During uncertain times, people look to their communities to decide how to respond. Social media marketing is an important communication piece, and people are turning to … Continue reading “Social Media Marketing During COVID-19”
Marketing trends are constantly evolving. At ADVAN, our expert digital marketers keep an eye on all of the latest trends, tools, and topics. You don’t want to fall behind your competition, so take a look at the tools and strategies you can embrace this year. Custom-Designed Websites Templated WordPress websites are easy to develop, cheap, … Continue reading “2020 B2B Marketing Trends”
What is SEO? Search engine optimization (SEO) is the process of optimizing your website to gain organic traffic from search engines, such as Google or Bing. SEO is an efficient and cost-effective way to increase website traffic and visibility. Types of SEO When optimizing your website, keep the content user-friendly while optimizing for search engines. … Continue reading “What are the Different Types of SEO?”
What is Brand Identity? Your brand identity refers to the way your company portrays itself across all platforms. It includes everything from your advertising and logo to your email marketing and social media. Why Does Brand Identity Matter? Your brand identity is vital to your business and needs to be consistent since your audience can … Continue reading “5 Steps for Creating a Cohesive Brand Identity”
COVID-19 And Your Ecommerce Business The Coronavirus and Internet Usage COVID-19 has had an effect on businesses across the globe. With states in “lockdown” mode and quarantined for a number of days and weeks, internet usage has increased. TheGuardian.com states that internet usage has increased as much as 50%. With more of your consumers spending … Continue reading “How COVID-19 Will Affect Your Ecommerce Business”
The Impact of the Coronavirus Businesses are faced with several concerns amid the coronavirus, from maintaining a customer base to setting up their teams to work from home. Some businesses have temporarily or permanently closed, while many employees have been laid off. Make sure you’re communicating with your audience during this time, letting them know … Continue reading “Crucial Marketing Updates During the Coronavirus”
What is Project Management? Project management help projects run more smoothly and efficiently, especially when it comes to marketing companies. A project manager owns the project information, deliverables, and roles, and monitors the project progress from beginning to end. Some companies don’t have a project management team in place, which means there isn’t dedicated staff … Continue reading “5 Benefits of Project Management”
What is PPC Advertising? Pay-Per-Click (PPC) advertising can be beneficial to your business, whether you keep it in-house or partner with a digital marketing company. PPC is a form of Internet marketing in which advertisers pay a fee each time one of their ads is clicked. This model allows you to pay for your clicks, … Continue reading “7 Benefits of PPC Advertising”
The Importance of Google Millions of users across the globe use Google searches to answer their questions. Websites that are at the top of the search results page get the benefits of the traffic that other websites miss. That’s why most businesses (if not all businesses) want to be on the first page of Google … Continue reading “Get to the Top of Google: 7 Tips for Getting on Google’s 1st Page”
Tips for an Easy Work From Home Transition As both employers and employees are encouraged to embrace the concept of working remotely as one way to prevent the spread of COVID-19, many find themselves sitting down for a long day’s work on their couches, home offices, or even from bed. Working from home can be … Continue reading “Tips for Working from Home During the Coronavirus”
The Coronavirus has Changed our World The coronavirus outbreak has completely reshaped all of our preconceived notions of what 2020 would be like. Between working from home and social distancing, not many of us are thinking about what life will be like after the virus. However, what will happen to your brand after the virus … Continue reading “Should I Already Be Thinking About My Post-Coronavirus Marketing Plan?”
Going the Extra Mile for Customers and Employees Will Build Brand Equity A Silver Lining From working from home to social distancing, the coronavirus pandemic has changed the way we live. It’s made us worry more and required us to see each other less. However, that doesn’t mean there can’t be something positive that comes … Continue reading “Kindness and the Coronavirus”
Coronavirus: Your Response Plan Above all, businesses in the travel, retail and restaurant industries have been disrupted by the coronavirus global pandemic. It’s crucial to make sure your marketing team is ready to take the lead in developing your organization’s response to this global health emergency. Action Plan Adapt to evolving conditions by designing a … Continue reading “Win More Customers from How You Respond to the Coronavirus”
It May Feel Like 2008, but the Coronavirus is Different While we’re not yet aware of the severity of the coronavirus’s economic effects, the plunging stock market and recession talk are bringing back memories of the 2008 financial crisis. But according to USA Today, the economic impact of the pandemic won’t be as severe or … Continue reading “How Does the Coronavirus Compare to the 2008 Recession?”
How Can My Business Recover After the Coronavirus? Combat the Coronavirus with Digital Marketing By now you are hopefully taking safety precautions to protect yourself from the coronavirus outbreak. The CDC recommends washing your hands frequently and wearing a face mask in public. Marketing teams must think outside of the box to sustain their clients’ … Continue reading “Rebound Faster from the Impact of the Coronavirus”
The Coronavirus Pandemic is Here The global health crisis of the coronavirus is here. It’s a pandemic that is having a serious effect on global supply chains and markets worldwide. Uncertainty about the virus are impacting businesses worldwide, and people are cautious and concerned. Businesses are suspending production and/or having employees work from home in … Continue reading “How Has the Coronavirus Affected Businesses?”
Let’s take a look back at some of the top trends in the digital marketing space for 2019. Each of these holds their weight in a permanent role within the SEO world. Let’s dive in. Content Marketing No matter the industry, business, or product, robust content is always important. The more relatable content (with targeted … Continue reading “Digital Marketing Trends of 2019: A Year in Review”
How Your Business Can Benefit From This Year’s Digital Marketing Trends The digital marketing world is always evolving. Although you may be aware of some of these trends, consumers might not be. Below is a find a list of digital marketing trends that can benefit your business in 2020. Shoppable Posts Social media is a … Continue reading “2020 Digital Marketing Trends”
How to Choose the Best Website Development Company or Web Designer for Your Business Are you looking for advice on how to select the best web designer for your company? A new website is a marketing investment that can drive your growth for the next 3 to 5 years. Investing in doing it right is … Continue reading “How to Choose the Best Website Development Company”
