Digital Marketing Trends of 2019: A Year in Review

digital-marketing

Let’s take a look back at some of the top trends in the digital marketing space for 2019. Each of these holds their weight in a permanent role within the SEO world. Let’s dive in.

Content Marketing

No matter the industry, business, or product, robust content is always important. The more relatable content (with targeted keywords) you can serve up, the better chance you have of increasing your credibility and visibility with SERP’s. SERPs are evolving and getting smarter. Things like voice search are progressing rapidly, which further emphasizes the importance of your website content. When you can tell a story with your brand and answer the questions website users are asking, you are more likely to appear in search results.

CRO – Conversion Rate Optimizations

Having a reliable FAQs page can direct your users to the information they need. Applications like Siri, Alexa, and Cortana make web search even more straightforward, delivering results faster than ever. Earn trust with SERPs while earning credibility, visibility, and increased traffic.

Link Building

Having a healthy backlink profile is imperative to your site’s overall health and domain ranking. There are several benefits of link building, which include: 

  • Build Brand Authority 
  • Build Page Authority 
  • Earn Trust & Credibility with SERP’s
  • Gain Visibility Within Markets & Industries

Although link building can come with a price, this is an investment you want to make for your site. When you earn trust and credibility with SERPs, you also proclaim your authority. If you’re looking to be the best, a solid link building strategy is a good start.

2019 featured so many more actionable items that are both noteworthy and cringe-worthy- we still don’t love emoji’s in SEO, but hey, times are changing! 

ADVAN is a local web design and marketing agency with 25+ years of website design and search engine optimization experience. We’ve supported the growth of many businesses in the Akron/Canton/Cleveland area. Contact us at 330-688-1324 to learn more about how ADVAN can help you.

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