Using Your Brand’s LinkedIn Company Page as a Marketing Tool
Without a doubt, your LinkedIn company page can be a powerful digital marketing tool. LinkedIn has transformed the way businesses and individuals handle networking, hiring, and more. Where some social media sites such as Facebook or Instagram can limit certain brands when it comes to organic connections, LinkedIn can provide the ideal solution.
Does your brand have a LinkedIn profile? If so, then are you truly using it as a marketing tool? See below to learn about how you and your colleagues can leverage the power of your brand’s LinkedIn profile and keep your business growing.
Shaping Your Brand’s LinkedIn Company Page
The first step to expanding your brand’s reach on LinkedIn is to set up your company’s profile. Be sure to fill all relevant form fields on your LinkedIn company page to provide potential connections as much information as possible. You should also make sure to include a memorable profile picture and background photo to make a lasting impression.
It will also be essential to determine your goals and your target audience. Are you looking for suppliers or potential employees, for example?
In all, the key to cementing brand visibility on LinkedIn is posting regularly. From company culture content to inspirational quotes, to advice relevant to your field, consistent activity will help you and your team become more influential on LinkedIn.
Specifically, video content will aid in expanding your reach. Internet users expend considerably less effort when taking in the key points of video content than they do when consuming text-based content.
It will also be essential to bring your employees on board as you work to expand your LinkedIn reach. Encourage contribution of employee testimonials and consistent post sharing.
When you take control of your LinkedIn company page and other facets of your social media presence, you take a proactive approach to your business growth. Are you ready to take the next step toward stronger connections with your customers? If so, then reach out to the team of creative minds from ADVAN today.
About ADVAN | A Dedicated Team of Digital Marketing and Design Professionals
Have you and your colleagues found yourselves frustrated with your current set of digital marketing strategies? Have you been considering a brand transformation? Need help with your LinkedIn company page? Without a doubt, you and your team can count on the creative minds from ADVAN to help you bring your brand vision into reality. Are you ready to take the next step toward growing your business? If so, then ADVAN is the ideal partner company for you and your team.
For nearly twenty years, ADVAN has been a force for growth for companies across a diverse range of industries. In fact, ADVAN provides excellence in both digital and traditional marketing for client businesses in the Northeast Ohio community and far beyond.
Client businesses count on ADVAN for premier search engine optimization (SEO) plans, website design services, social media marketing (SMM) campaigns snd more. Above all, the ADVAN design and marketing team prioritizes a style of communication that is clear, consistent, and honest to provide optimal growth for all clients. Significantly, we commit to direct collaboration with all clients to provide lasting results.
To learn more about how you and your team could use social media to your advantage, reach out to the creative team from ADVAN today. If you work with us, then you grow with us. We want to hear all about your goals for your business so we can customize a plan to help your business grow. Count on us to go after your goals from all angles to help you bring your brand forward.