Content marketing is used by businesses across the globe. It can increase sales, cost savings, and help you attract qualified customers. However, before we get into the benefits of content marketing, let’s start with the basics: What is content marketing?
What is content marketing?
Content marketing includes the creation and sharing of relevant content to attract and convert prospects into customers. It utilizes vehicles such as blogs, videos, and social media platforms. Content marketing should be part of your overall marketing strategy and can be found in all marketing tactics, including social media, SEO, or PPC.
Your content needs to be relevant and valuable for your marketing to be successful. Businesses communicate with their consumers all the time, which means your content should stand out. If you work hard to consistently provide your customers with valuable information, they will ultimately reward you with their loyalty and trust.
Build your content marketing strategy
Your content marketing strategy should convey your “why.” Why are you sharing the content, who you are targeting, and how you will the content benefit them? Build a more engaged audience with a successful content marketing strategy.
Include the elements below in your strategy:
- Business plan – What are your goals? Outline opportunities and obstacles.
- Persona development – Describe the specific audience(s) you want to target. Create content to address their questions or provide solutions for their problems.
- Brand story – Develop the story you want to tell. How do you want to communicate with your audience? Consider how your message differs from your competition.
- Channel plan – Include the channels in which you’ll share the content.
Above all, be consistent with your brand messaging across all components of your marketing strategy.
How can content marketing benefit my business?
Businesses sometimes hesitate to invest in content marketing because they are not aware of the benefits it can offer. However, content marketing has been proven beneficial for the following reasons:
- Increased website traffic
- Improved SEO
- Increased customer conversions
- Strong brand awareness
- Build respect in your industry
- Increased credibility
Content marketing works because it offers something different from traditional product marketing efforts. Include things like educational articles, webinars, and videos in your content marketing strategy to answer questions that your audience has. They can turn to your expertise because you are offering something other companies in your industry aren’t.
ADVAN Content Marketing Services
At ADVAN, our team of digital marketing experts understands content marketing. They know that by portraying your business as the authority on topics that matter to your audience, your business is more likely to grow a larger audience and increase its leads and sales.
ADVAN is here to help, whether you’re looking to build an engaged audience, acquire new customers, build revenue with current customers, or reallocate/reduce marketing costs. Our content marketing experts will work hand-in-hand with your team to develop a content marketing strategy that establishes your credibility and helps you reach your goals.