How Your Business Can Benefit From This Year’s Digital Marketing Trends
The digital marketing world is always evolving. Although you may be aware of some of these trends, consumers might not be. Below is a find a list of digital marketing trends that can benefit your business in 2020.
Social media is a large part of the digital marketing world and it’s where many users do their shopping. 60% of Instagram users have discovered new products on the platform, and 70% of consumers have used Instagram to find new products, according to the edigital.com. Platforms are taking note and making it easier for companies to sell via social media, which means merchants can drive traffic to product pages and increase their ROI.
Celebrity endorsements have allowed businesses to take advantage of the influencer market on social media, but lesser-known users called micro-influencers are starting to take off. People are more likely to trust the opinions of these users who were not necessarily paid for the advertising but are experts in their niche. It’s hard to turn down the affordability of micro-influencers, as well as the increased engagement they produce.
Did you know that live videos get watched 3 times longer than regular ones? Companies can use live videos to grow their audience and increase traffic. Live video can increase interest and establish brand authority if you find your users on the right platform. Social media now makes it easier than ever to distribute live videos via Facebook, Instagram, and the like. The convenience factor of live video, as well as its budget-friendliness, makes it an optimal way of promoting your brand.
With smartphone technology, we can use voice assistants such as Alexa for our online searches. Understanding how consumers use this technology is important to taking advantage of the opportunity of voice search results. For example, using longer keywords and complete sentences can add value to SEO, as well as being conversational and answering questions. Most users are on the internet in search of answers, so be sure to include detailed information about your products/services.
While it’s not a new technology, many businesses will continue to employ chatbots to interact with website visitors and consumers. Chatbots can cut your costs by simply answering frequently asked questions for you. Plus, your customers appreciate the prompt and personalized response.
A few businesses (like Nike and Amazon) have found success in analyzing their consumers’ behavior and making assumptions based on purchase history. In fact, consumers have come to expect this kind of personalization. 79% of consumers say they’re frustrated if the content they’re viewing isn’t tailored to them. If you haven’t tried personalization in your marketing efforts, you’re probably leaving money on the table.
If you’re operating a business, it’s important to stay on top of digital marketing trends. These 2020 trends seem to be going in the direction of personalization and targeted niches, as well as automated technology. Although new trends are always emerging, the same idea keeps driving us forward — get consumers what they want, when they want it.
ADVAN is both a local web design company and marketing agency with over 25 years of website design and search engine optimization experience that has supported the growth of many businesses in the Akron/Canton/Cleveland area. To learn more about how ADVAN can help you, contact us (330) 688-1324.