Research shows that effective logo design can have a positive effect on a brand. Over time, this commitment can even affect company performance. Think of a few long-lasting legendary brands such as McDonald’s, Apple, and Starbucks. When you think of these big names, the first thing that enters your mind is the brand’s logo design. Red Bull energy drink’s logo design, for example, is two charging bulls in front of a yellow sun. The Red Bull logo design differentiates them from the other competing brands and communicates the brand’s promise to deliver energy.
Being able to differentiate your brand from others and communicate the benefits through your logo design is critical to the survival of your business. By having an eye-catching logo, your products or services can stand out from the competition. You only get one chance at first impressions, and your logo is the first thing potential customers or clients will see.
The best logos are simple, readable, and consistent with other branding materials. Prior to designing your logo, do some research to see what your competition is using. Taking into account attractive colors and easily identifiable image design will give your business an edge in a sea of brand logos.
Logo Design and Business Cards
Business cards represent the level of quality and attention to detail that your business brings to the table. The quality of the logo design, print design, and card stock selection will leave a lasting impression every time that person looks at your card or picks it up. The overall design and material selection will determine if your business card stands out among the competition.
The design of your business cards should be clean and simple, yet include everything you want to be known for. When it comes to marketing and brand awareness, business cards are your best bang for the buck, being a low-cost investment.
Brand Consistency Across Multiple Platforms
Brand consistency across all platforms is extremely important because it creates trust with current customers and upholds a professional appearance for new customers. On your website, social media channels, and print media, keeping your branding consistent helps people identify and connect with your brand.
Along with consistency, your branding needs to be relevant. When publishing content across multiple social media platforms such as Facebook, Instagram, and LinkedIn, it needs to be relevant to that specific platform. Each of these platforms was created for different audiences, so you need to make sure your messaging is different from and relevant to each.
ADVAN Branding Services
Expand your new website’s look and branding across all of your marketing materials, from brochures and catalogs to vehicles and trade show graphics. The experienced graphic designers at ADVAN can design a logo, business cards, or website that defines your company in your industry. Whether you are developing a strong brand for future franchising opportunities or relaunching your company, we can develop a look that transforms your vision into a power brand. So contact us today!