What is PPC Advertising?
Pay-Per-Click (PPC) advertising can be beneficial to your business, whether you keep it in-house or partner with a digital marketing company. PPC is a form of Internet marketing in which advertisers pay a fee each time one of their ads is clicked. This model allows you to pay for your clicks, instead of earning them organically.
There are several types of PPC ads, but the paid search ad is probably the most popular. These types of ads appear when a user searches using a search engine, especially if they are looking to buy a product. Other types of PPC advertising include remarketing and display advertising. Learn the basics of PPC.
If you’re currently looking to draw more customers to your business, PPC advertising could be the right avenue for you. A PPC campaign can increase your website traffic and improve your online presence. If you’ve been hesitant about hiring an SEO Company to implement your PPC campaign, the benefits listed below may change your mind.
With PPC advertising, you can target a particular demographic by using specific keywords in your campaign. It allows you to target keywords similar to organic search, but with PPC, you have access to advanced targeting options. It also offers the ability to target users based on behaviors and interests, which gives it a higher level of precision than organic search. You can reach people who aren’t already in your audience, as well as those who are already familiar with your brand.
Increase in Website Traffic
Users are already looking for answers to their question(s) when they come to a search engine. You can provide that solution and gain website traffic. Search engine traffic is quality traffic since the user is already interested in your products and services. PPC traffic is also more likely to convert, which means you are positioning your business for increasing sales.
Increase in Sales
PPC advertising is highly targeted, which increases your chances of converting a visitor to a customer. When you work with an experienced digital marketing company, PPC advertising can increase your revenue, sales, and leads.
If you’re interested in implementing PPC advertising in order to grow your business, you’ll, of course, want to be aware of how much PPC costs and what you get in return. With PPC, you’ll know exactly what you are getting out of each ad campaign.
Just compare the number of impressions and clicks with sales and revenue. If you’re outsourcing your PPC advertising, make sure you’re working with a reputable digital marketing company that is transparent and offers consistent updates on the results of your campaign.
Only Pay for Clicks
Pay-Per-Click advertising is literally what it sounds like. You only pay when someone clicks on your ad, which increases your cost savings.
Easy to Produce
It’s also not difficult to produce. Whether you’re looking to produce ads in-house or outsource them, ads can be produced and updated quickly.
Look for days and timeframes that will bring you the highest ROI when scheduling your PPC ads. You can feel confident in knowing that your ads are targeting your specific demographic at the right day and time.
Work with ADVAN’s Top Digital Marketing Experts
Reap the benefits of investing in PPC and grow your business. If you aren’t currently working with a digital marketing company to invest in SEO and paid search marketing, you are missing out on potential clicks, leads, and sales. In addition, your competitors may already be using this form of marketing.
Outperform the competition when you work with ADVAN digital marketing experts to develop a PPC campaign tailored to your business.
To learn more about how we can help you develop a digital marketing plan or PPC campaign, or to schedule a consultation, contact ADVAN at 330.688.1324. Or submit your questions using our contact form.