If you’re reading this, you’re probably interested in getting your website more traffic and a higher rank in Google. Maybe you thought that you had to increase your website authority score to achieve this. While that is never a bad idea, you first need to focus on what causes this score to rise or fall, and that is high-quality backlinks from authoritative websites. This post is going to give you the ins and outs of website authority.
What is website authority?
Website authority is a metric used by SEO tool providers. It measures the strength of a website’s backlinks compared to other similar sites. Just about every SEO tool has this metric, but the name and calculation can differ between each one. Most of them run on a scale from 0-100. It’s also important to note that these scales are logarithmic, meaning that it is much more difficult to raise your score from 79-80 than from 9-10. It also means that a rating of 20 is more than twice as ‘authoritative’ as a rating of 10.
How is website authority calculated?
There are three main components that contribute to your website authority rating:
- The number of websites linking to you
- The rating of linking domains
- The number of sites each referring domain links to
1. The number of websites linking to you
Some people think that the more websites you have linking to your page, the higher your website authority will be. It’s not that simple, and only ‘followed’ links are taken into account.
2. The rating of linking domains
It’s easier to get links from low-quality sites, so the rating of the linking sites on your page are taken into account. Backlinks with high scores tend to increase your rating more than those with low scores.
It’s also interesting to note that as the score of a linking website increases, so can yours. This shows that it pays to build your website with links that show potential. Potential can be judged by the quality of the content on their site and by checking their link growth online.
3. The number of sites each referring domain links to
If you have two ‘followed’ links with identical website authority ratings, one can increase your rating more than the other. To find out which is better, you need to find out which website has more linked domains, with at least one ‘followed’ link. The website with less will increase your rating more.
So, how do you increase your website authority rating?
The best way to do this is to build more ‘followed’ links to your site. It’s that simple. You just need to remember that if you’re linking from a site with a low score, or if that website links out to a lot of websites, the increase in your score could be insignificant.
You also don’t want to build links to random pages. You want to focus on building links directly to pages that you want to rank in Google. You will have more overall success doing this, than simply just increasing your rating. Building high-quality links will bring you the best results, and your rating will increase as a byproduct.
Interested in Learning More?
If you want to learn more about increasing your website authority rating, contact ADVAN’s team of digital marketing experts today. We’ll develop an SEO strategy that implements all elements that can increase your Google rankings, as your website authority rating or domain authority rating is just one of these.