The Importance of Google
Millions of users across the globe use Google searches to answer their questions. Websites that are at the top of the search results page get the benefits of the traffic that other websites miss. That’s why most businesses (if not all businesses) want to be on the first page of Google search results. 75% of users never even scroll past the first page when looking through Google search results. At ADVAN, we understand that a strong SEO foundation and ongoing strategy can get you to the top of the search results page and drive inbound traffic to grow your business.
In order to climb the search rankings, you’ll first need to build a solid SEO strategy, then implement it effectively. Also, be ready to make any necessary adjustments based on the results you’re seeing. With the right SEO strategy, you can increase traffic and leads, allowing you to meet your business goals.
Your SEO strategy should target specific, high-volume keywords that aren’t highly competitive. Start broad and then narrow down the best keywords for your industry. Then, optimize your website for the focus keywords you are targeting. Your website is your best optimization tool, so every page should include the optimization elements for Google. Make sure to include optimization points like page titles, meta descriptions, H1s & H2s, and alt text, among others. Your keywords should appear in the body content as well while keeping in mind that you still want the content to be readable for your audience.
You can enhance your SEO strategy with inbound links, which are created when other websites link back to yours as a content source. You can boost your website’s rankings with these links from vendor sites or other authoritative industry sites. When it comes to inbound links, remember quality over quantity. Target specific, high-authority websites to earn links from.
A Mobile-friendly Website
You’re not up to industry standards if your website isn’t mobile-friendly. Responsive website design can increase your mobile traffic, bringing you more customers. Speed is a major SEO factor with Google, so make sure your website loads quickly on all devices. A responsive design actually condenses the pages, making them faster to load. Users won’t leave your website immediately due to a poor user experience, which will also lower your bounce rate.
A descriptive URL will benefit both users and search engines. Your URL should indicate what the destination page content is about. The URL should make it clear to users what they’ll see once they click the link. Use descriptive keywords in your URLs, not just automatically generated letters and numbers.
Keep Your Strategy Moving
Google rewards websites for consistently updating and improving content. Your content can be anything from blog posts to new landing pages. Write blogs and pages on topics that are relevant to your target industry, going into every angle of the subject. Google counts each blog article as a new indexed page on your website. You can also utilize blog posts by promoting them on your social media accounts.
Results, Results, Results
You can review analytics and reporting often to find out what works and what doesn’t. Update your strategy accordingly. Focus on keywords that you want to rank for and do what’s worked out well for you in the past. Don’t worry; you’ll get better at it as you go. Reviewing the results and making changes is an important part of the process.
How the ADVAN Can Help Your Business Grow
The ADVAN team has the skills and experience to get you to #1 on Google. As a top SEO company, we understand the importance of having a digital marketing plan in place so that you can maintain your online presence and grow your business. ADVAN can help you maximize your online visibility, driving traffic to your website, and increasing sales while you achieve the highest ROI for your investment.
To learn more about how we can help you develop an SEO strategy, or to schedule a consultation, contact ADVAN at 330.688.1324, or submit your questions via our contact form.