Industrial fans. Cloud storage. Cybersecurity. These are not the types of purchases that traditionally get a buyer’s heart beating faster, and they don’t typically involve blue-sky creative marketing concepts.
Marketing businesses of this type—what some might consider “boring” when compared to more emotion- and impulse-driven B2C businesses—can be tricky. They don’t typically lend themselves to humorous, delightful, or out-of-the-box marketing tactics.
But that’s not to say that the B2C brands get all the fun. There are some great examples of creative branding and campaigns that made B2B companies stand out.
Here are a few of our favorites: